The Artist

Breakaway Graphics, LLC is an award-winning design firm founded by Sheana Firth who holds a Bachelors Degree in Sociology with a minor in Psychology from Florida State University and has been creating custom business collateral through graphic design for the last eight years. It was during a successful stint as a magazine and freelance photographer in Florida that Sheana found a passion for Design and decided to learn all she could about the software, techniques, and artful arrangement of ideas to create effective solutions in design. Within one year, she had been elevated from staff photographer to Art Director in charge of advertising design, page layout and print production, a position she still holds today. A few years after, with more experience under her belt, she started taking on freelance projects and ultimately founded Breakaway Graphics, LLC which was re-launched in Middle Tennessee when a gut feeling brought the Designer here in June of 2009. Since the move, Breakaway Graphics has become an accredited member of the Better Business Bureau, a member of the AIGA and joined the ranks of the few by being awarded Bronze in the 2010 Summit International Awards for Design, a Silver in the 2010 Florida Public Transit Marketing Awards, and two bronzes in the 2011 Summit International Awards for Design.

What sets Sheana and Breakaway Graphics, LLC apart from other talented designers and design firms is the care and time she takes with each client. She never takes on more than two or three large projects at once, ensuring each client gets the attention and creative aptitude they deserve. It is Sheana herself who each client works with directly, not an intern or employee, guaranteeing that every project receives the detailed, experienced eye of a seasoned design expert. She also takes time to guide and advise each client and explain the details and process of each project so the design process will be as easy as possible for everyone involved. Customer Service is a large part of why Breakaway Graphics, LLC has continued to be successful as we appreciate and respect each of our clients. Without them, we wouldn’t have the sublime opportunity to do what we enjoy and love everyday.

Download Sheana’s Resume here.

Business Hours

Monday through Friday………………9:00am to 5:00pm

Our Office will be closed:

March 9, 2012 – March 18, 2012

December 24, 2012  – January 3, 2013

Our Clients

Kerry Firth, InsideTrack Almanac LoPresti Aviation

Bath Construction                                                              Kymbrooke Cabinets

Designer’s Touch Flooring                                                Spain Adventures

StoreSmart Self Storage                                                     Sunshine Furniture

Penelope’s Boutique                                                            Sassy Boutique

Arabella Boutique                                                                Russellville Baseball

Conchy Joe’s Restaurant The Dolphin Bar

Seashell Suites                                                                      Choppers Inc

Health Touch Massage                                                        Fox’s Pizza, Murfressboro

Heritage Center of Vero Beach                                           LaPorte Farms

Jon Moriarty                                                                           Men of Steel, Inc

New Vision Eye Center                                                         Little Scholars Academy

Chris Morhardt, Pharus Group Consulting                      Plumbago Volunteer Services

Gulfstream Landscaping                                                      TopKraft

Tobacco Emporium                                                               Pelican Island Reserve

Elks Lodge BPOE #1774                                                        Lynn Hall, KyRack

Adriana Marie, LLC David Lee-Sue, Wild On Tours

T.I. Design                                                                                ProClean Systems

Ed Witman, Caddell’s VMS Brent Oliver, Turf Scapes

Classy Cupcakes                                                                       Sugar & Spice

Savvy Roads

The Prospect Area Chamber of Commerce, Kentucky

Al Westerman of Westerman Communications

Jeff Strickland, Strickland Signs

Doug Dittamore, Who’s Who Magazines, Inc.

Showdown at the Shore Lacrosse Tournaments

Frequently Asked Questions:

What are your business hours? Regular business hours are Monday through Friday, 9am to 5pm Central Time. Although I am often working much earlier and much later than my posted hours, I ask that you please respect the hours of operation. The time I put in before and after business hours is often when I am most productive and I prefer not to be interrupted by phone calls unless it is a design emergency.

Where is your office? Can I come by? I choose to work from home as I have found that I am most productive in the work environment I have created here. I do not take any meetings at ‘my office’ but am happy to meet you at yours.

How long will the project take? That would depend entirely on the scope of the project, availability, deliverables, and the clients ability to provide feedback in a timely manner if time is of the essence.

Can you fit me in immediately? Anything is possible! However, if you are a new client, I will work you into the production schedule based on current projects. Breakaway Graphics, LLC schedules projects several weeks in advance as I take great care in offering the highest level of attention to each of my valued clients. To ensure that each client receives my best work, I never schedule more than two or three large-scale protects at once. This also allows me to fit in projects for my long-term clients for whom I work for all year. Depending on the scale of your prospective project and Breakaway Graphics, LLC’s production schedule, I may ask that you allow a lead time for your project.

Are you available on nights/weekends/holidays? As a rule, no. However if there are special circumstances preventing our meeting during regular operating hours or requiring my working outside a scope that was previously agreed upon (such as failure to supply materials in a timely manner to meet a specific deadline), I can, and will, make exceptions. The rate billed for these exceptions is one and half times my regular rate.

Can I have the Layered (editable) files to make edits myself? Due to use of outside third-party materials in advertisements / publication designs and intellectual copyright laws, the simple answer is no (click here for details). If I am creating a logo or brandmark for you, you will be supplied vector files that can be edited with the proper software once payment for services rendered is received.

How do I pay you? When can I have my product? 50% of the proposed amount will be due before commencement of any design project. After that, I will supply you with invoices after completion of each project with payment due within 30 days. We accept cash, check and PayPal. Final deliverables will be released once full payment is received.

Can you help with printing? Yes. If you should require help with choosing a printer for your project, I am happy to provide you with several printer options. I will also provide quotes and pricing whenever possible. In lieu of attaching an additional fee on top of printing prices, I will only bill for the time it takes to research, contact and quote printing prices and the time it takes to upload, send or order prints. I ask that you provide me with a payment method to place any orders as I am unable to provide payment for printing to be reimbursed upon invoicing due to TN state taxing laws.

Why should I choose you over another designer who charges less? Graphic Design and Logo Development are not simply the ability to operate the required software: it is as much art as it is skill and aptitude. Being that the effectiveness and success of your brand/campaign/publication/etc depends on it, I would urge you to choose your designer as you would choose the house you live in. Like a house, where the purchase price is directly related to the soundness of the structure and the level of it’s amenities, the cost of a good designer is directly related to the quality of their work and the skill and experience of the artist. I choose my clients and projects carefully, so please feel free to browse my portfolio and testimonials and contact me for a free proposal if you value and like what you see.

What can I expect from you? As a client of Breakaway Graphics, LLC, you will always receive my utmost attention, creative expertise, respect and top-notch customer service while I create your deliverables and for the lifetime of our partnership. You will be guided and educated throughout the design process so you will always be informed on what to expect from me and when to expect it. When you have a question or concern, I will answer it personally as you will always be dealing with me directly and not an intern or employee. You will always receive a response from me within 24 hours of email or telephone contact during regular operating hours. I will always utilize my best time management skills and design techniques to offer you the very best price I can and to avoid unnecessary charges to you.

Have a question not answered here? Please contact me and I will happily answer any questions you may have concerning hiring Breakaway Graphics, LLC.

My Favorite Rants:

1. 15 Signs You’re a Bad Graphic Designer by Jacob Cass

2. Please design a logo for me. With pie charts. For free. By 24b/6™

3. Why professional logo design does not cost $5. By Jacob Cass

4. Photography Tips. By 24b/6™

5. Graphic Designer vs. Client (graphic language…not for office viewing)

6. John Stossel 20/20 – on graphic design

7. Make my Logo Bigger Cream

8. Yeah, that’s not what I wanted at all. BY 24b/6™

My Favorite Logos (in no particular order):

1. WWF Logo: Designed by Sir Peter Scott, in 1961. I love this logo for its simplicity and effectiveness.

2. Food Writers Logo: designed in 2005 by 300million. A spoon as the inside pen nib…how clever!

3. The Bahamas Logo: Designed by Duffy & Partners. I simply LOVE this logo, it conveys so much about the Bahamian life style and yet is pretty, simple and effective.

4. The Philanthropy Project Logo: I’m not sure who designed this but whomever it was did a fantastic job! They managed to define philanthropy in a single image.