Johnnie Walker Overview
Founded in 1820, Johnnie Walker has passionately pursued perfection to become the most powerful Scotch whisky in the world. Guided by nearly 200 years of experience, the Johnnie Walker master blenders are tasked with creating the most exceptional portfolio of blended whiskies, the apex of which is the Blue LabelTM blend. Enjoyed by the discerning, Johnnie Walker Blue Label is one of the rarest and most powerful blended whiskies in the world.
The company’s association with golf dates back to the mid 19th Century with its involvement in many prestigious tournaments, including the Johnnie Walker Classic and the Ryder Cup. Today, the brand has evolved across all levels of the game and across all continents.
Greg Norman and John Walker & Sons share a pioneering vision that has built commercially successful, globally renowned brands. When two global and iconic brands create a partnership, the synergies celebrate the craftsmanship of both and reinforce the pursuit of success and progress. Together they share an uncompromising quest to be the best of the best.
Before winning the 1994 Johnnie Walker Classic at the Blue Canyon Golf Club in Phuket, Thailand, Norman played in numerous Johnnie Walker events including the Johnnie Walker World Championship in Tryall, Jamaica.
Along the way, both Greg Norman and Johnnie Walker pioneered new territories, including the 1992 Johnnie Walker Skins Game at the Kai Kou Golf Club in Xiamen, China. At the time, China’s first ever televised golf match outside the Guangdong Province.
In 2009, Norman and Johnnie Walker embarked upon a new chapter in their relationship in which Norman serves as an Ambassador for the Johnnie Walker brand and its relationships with the trade and the consumer. As part of this affiliation, Greg has helped promote the Blue Label Trophy, Asia’s largest amateur golf competition and Diageo’s cause related Learning for Life philanthropic platform.
The exceptional talent that goes into hand-crafting every bottle of Blue Label is an excellent foil to the exceptional success achieved by Greg Norman both as a golfer and businessman. Not only one of the most successful professional golfers in the sport’s modern history, Greg Norman also represents the pinnacle of progress as an entrepreneur, embodying the Blue Label spirit. With a combination of rare natural talent and relentless drive, Greg has led his Great White Shark Enterprises to become a thriving and diversified multi-national company.
- www.johnniewalker.com