services
We have inverted the traditional research approach of starting with small qualitative groups of consumers where the outputs from these are tested with large numbers of consumers to a process that starts first with large numbers of consumers before honing things down in a more qualitative way.
For example we begin innovation by casting the net wide, thinking and operating on a broad scale, before narrowing down to work in tighter groups on ideas that have been generated, selected and validated by the crowd, and shaped and curated by experts.
By inverting the research approach we make the best of both on-line and off-line methodologies within a coherent process that delivers deeper, richer and more meaningful insight as well as more quality ideas.
