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Gallery of events from the advertising, media and marketing industry
From The Mobile Indian
Tata Salt Flavoritz: Salad with a twist of flavoritz
The tactic of openly taking a dig at one's competition, albeit with the help of well-timed beeps (that presumably save brands from legal loopholes) has found its way into the Bajaj Auto-Hero MotoCorp two-wheeler battle. The former recently rolled out a television commercial for its commuter master brand, Discover, which openly takes on Hero's popular two-wheeler offerings, Splendor and Passion.
Titled 'Chalta Hai', the campaign positions the Discover as a commuter bike that offers brand propositions best described as 'higher order benefits' such as power and thrill to its riders, namely, everyday commuters. The positioning is aligned to Bajaj Auto's strategy of democratising performance. In sync with this goal, the campaign carries the baseline 'Chalta nahin daudta hai'.
Introducing plans to gradually roll out the Timeline format for brands, Facebook now allows brands to chalk out their story in a more visually appealing manner; experts believe that it will take some time for one to get used to a brand's Timeline.
The deal is expected to be signed this week.
In a conversation with afaqs!, Stephen White, chairman, EMM reveals that along with an expansion in the market for media auditing, EMM's joint venture in India also hopes to contribute to a more efficient system for all stakeholders.
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