Computers in marketing

Computers are a big part of marketing today. From search engine marketing to graphic design, marketing professionals use computers in every aspect of their jobs. According to the “Wall Street Journal”, January 2009 article, “New Info Shoppers,” 92 percent of consumers trust information they seek online rather than from a retail clerk in a brick-and-mortar store or any other source. More than 50% of consumers report that they research products online before making a purchase in an actual store, according to a May 2009 Verdict Research survey.

Plus, marketers are using computers to boost their online marketing efforts and web strategies to strengthen their brand, increase visibility and influence.

So make it a priority to manage your web content. I recomend a content management system to that you or your staff can update content yourself. Find the right tools to help you accomplish this task, many offer a free trial before you purchase. With computers, web content managers are able to make changes and edits needed to keep their content fresh. In addition with the the right software tools you can also optimize web pages with keywords and search phrases to increase Internet users finding their websites through web searches. In addition analytics such as Google Analytics can measure the effectiveness of your efforts. See: bit.ly/bzNema

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