What Meaningtool can do for you.
- Overview
- Plug & Play Integration
- Dynamic Segments
- Tailor-Made Reports
- Semantic Engine
- Results
- Cases
Made it easy for you.
Up to 10x increase your CTR
In 2010 Meaningtool improved the performance for over 20 major brands through Behavioral Targeting techniques.
The benefits of relying on our Semantic Technology and Custom Segments surpassed the expectations from clients and networks, resulting in an important increase in Meaningtool's handled traffic over time.
Dynamic segmentation
Rigid audience categories are useless when handling large sets of ever changing data.
Each Meaningtool impression extracts relevant data such as keywords, language, country and user behaviour, enabling you to Build Custom Audience Segments.
Strong semantic engine
The core behind our application relies on state-of-the-art Natural Language Processing technology.
This enables us to automatically detect the meaning of millions of Web Pages that are currently categorized manually or remain uncategorized, saving precious time and man-power for decision making.
Plug & Play integration with ad exchanges
We have developed our application to integrate almost instaneously with major Ad Exchanges such as Yahoo's Right Media Exchange and App Nexus.
Meaningtool analyzes your network's raw data from the very first impression, delivering compelling new levels of information with minimum effort.
Manage the reports for advertisers and managers
Finding effective ways to display your information is just as valuable as processing it.
Custom reports, graphics and dynamic tables allow every member of your company to assess the results of campaigns, audiences and brands.