Love West Reading

The Love West Reading campaign is a multiphase strategy created to expand awareness of West Reading Pennsylvania as a boutique destination. The website also serves as a cohesive voice for the community of small businesses, organizations, and residents.

West Reading is an energetic, up and coming area with a great night life, business center, independent stores, rich history, and is a great place to raise a family. Everybody loves their hometown, but we wanted to turn our fast-expanding borough into a destination that outsiders could enjoy, while aiding local businesses and events in their promotional efforts.

The Love West Reading site begins a conversation with three core audiences that support the central theme: Play - speaks to visitors, it profiles all of West Reading's points of interest. Live - entices new residents by espousing the advantages of our walk-able community. Work - lobbies new businesses by offering services and touting the successes of those who have already set-up shop. The website is built for easy sharing. It also reduces administrative overhead by aggregating local events from Facebook, available properties from Zillow's API, and the local weather from Google's weather API. The website also looks great across platforms and mobile devices.

With little to no advertising, the website maintains an ever-growing number of new and returning visitors from across the globe.