AIR MILES® for Social Change
Over the course of nearly two decades, the AIR MILES Reward Program has helped many of Canada’s leading brands drive large-scale shifts in consumer behavior. In light of that sustained success, it wasn’t a huge leap to realize that the cost-effective power of Reward Miles could also be used as an incentive for people to make more socially conscious choices for themselves and their communities.
That’s why we created AIR MILES for Social Change, one of the most innovative social change incentive providers in the world. Now the power of Canada’s most popular loyalty currency can be leveraged for the public good – by harnessing the incredible reach and popularity of the AIR MILES Reward Program, which has helped leading brands use cost-effective Reward Miles to drive large-scale shifts in consumer behaviour.
We partner with organizations nationwide – from energy utilities and transit authorities to waste diversion and health awareness agencies – inspiring people to make better choices for themselves and their communities. By enabling governments and other public sector organizations to access the program on special commercial terms and use popular Reward Miles instead of cash, we dramatically improve program ROI while accelerating adoption.
The success of AIR MILES for Social Change is built on a proven loyalty model that has earned the trust of millions of Canadians. Together we can use the program’s marketing strength and unrivalled reach to promote and sustain positive social change.
People are ready to make healthier and more sustainable choices.
• Driving Public Transit Use
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When it comes to motivating transit riders, the AIR MILES currency offers an economical alternative to fare discounts or rebates. Reward miles can be offered as an incentive for switching to transit passes, adopting or reloading electronic smart cards, or optimizing patterns outside of peak times.
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• Promoting Health and Fitness
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Whether you’re encouraging people to become more physically active, improve their eating habits or participate in preventative care programs, reward miles provide a low-cost and highly valued incentive. As more and more people are motivated to do the right thing, the entire community benefits.
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• Encouraging Energy Conversation
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We can help create campaigns that reward utility customers for conserving energy. Taking advantage of AIR MILES communications channels, fulfillment infrastructure and consumer analytics expertise, utilities can launch a wide range of initiatives, from smart metering to e‑billing, more cost efficiently than ever before.
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• Rewarding Waste Reduction and Recycling
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Municipalities with ambitious waste diversions targets need to raise awareness and reward compliance while keeping the budget balanced. Reward miles are an economical way to drive participation in reduction pledges, recycling protocols or participate in special disposal campaigns.
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These are just a few examples of how AIR MILES for Social Change is helping organizations redirect their existing marketing budgets to get more for every dollar spent. Contact us to discuss how we can help make a difference – including the bottom line.
Our Leaders
Andreas Souvaliotis
President
Read Bio See all of our leadersOur Knowledge
Incentives for a Greener City Public Sector/Utilities • Jul 29th, 2011
Gaining Awareness of Energy Conservation Public Sector/Utilities • Apr 5th, 2011
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