Merchant ABCs #28 – When and How to Choose an Outsourced Program Manager

by Affiliate ABCs on February 19, 2012

in Merchant ABCs

Podcast: Download (Duration: 35:56 — 32.9MB) | Embed

Merchant ABCs hosts Deborah Carney, Vinny O’Hare and Amy Ely discussed the benefits of working with an Outsourced Program Manager (OPM) and how to find the right one for your business.

Key Takeaways:
· OPMs bring experience, relationships, and expertise that can help grow your business
· Understand the OPM’s philosophy and approach – what networks and types of affiliates do they work with?
· Determine the levels of service offered and the right fit for your business – is it best to start off as a consulting relationship? Do you need full service? Will you co-manage or leave all the work to the OPM?
· Research the OPM’s involvement in the industry and their reputation – are they active in the community? Do they provide helpful and expert information over blogs, forums, podcasts, or through speaking at conferences?
· Make sure you agree with the OPM’s approach to recruiting affiliates – will they recruit via email, phone, social media, conferences, etc?

Find us on Twitter:
Vinny O’Hare
Deborah Carney (a.k.a. Loxly)
Amy Ely
MerchantABCs
Geekcast.fm

Thanks to Geekcast.fm for hosting our podcasts, check them out for lots of other great podcasts about affiliate marketing and marketing in general.

BookGoodies Intro Podcast

by Affiliate ABCs on February 17, 2012

in BookGoodies Podcasts

Podcast: Download (Duration: 18:10 — 16.6MB) | Embed

We are pleased to announce our new BookGoodies podcast which will feature tips about self publishing (indie book publishing) in both eBook and print format. Our inaugural podcast features host Deborah Carney and “sometimes” host Vinny O’Hare, who are both delving into the world of self publishing. Both are photographers and authors that want to help other people get their content published. Book publishing is experiencing a revolution, and we want to help people publish good, well formated material.

While not necessarily affiliate marketing focused, there are a number of affiliate marketers and merchants that should be creating books to help increase their site’s reach and authority.

Our goal for our podcast is to teach, inform and to interview authors that are self publishing.

Contact us to be our guest or suggest topics to cover.

Thanks to GeekCast.fm for hosting our podcast.

Affiliates Create a Book Fundraiser and How to Use Google Hangouts – Affiliate ABCs #61

by Affiliate ABCs on February 13, 2012

in Affiliate ABCs Podcasts

Podcast: Download (Duration: 22:37 — 20.7MB) | Embed

In this episode Debbie and Vinny talked about the Books4boobies.org fundraiser where all the money from over 20 authors will go towards the Avon walk. We also discussed the local Affiliate Summit meetup in NYC and what was discusssed.

We also delved into Google Hangouts and how Vinny is using them with affiliates.

Affiliate ABCs #60 – Affiliate Summit West 2012 Wrap Up

by Affiliate ABCs on January 29, 2012

in Affiliate ABCs Podcasts,Affiliate Marketing Events,Networking Tips

Podcast: Download (Duration: 20:07 — 18.4MB) | Embed

Affiliate ABCs hosts Deborah Carney and Vinny O’Hare discuss Affiliate Summit West 2012 in Las Vegas, and how this was different from past Affiliate Summit events for both of them.

Traditionally we attend Affiliate Summit representing our merchants that we manage, and spend our time discussing our programs with affiliates, talking about industry issues with our peers and meeting new people. Sometimes we have a Meet Market table, and Deborah has spoken on many panels, This time Deborah had a Meet Market table for the Affiliate Summit Networking forum to bring attention to the fact that people can network there between affiliate summit events, and Vinny was a speaker with a solo presentation. We also had more merchants actually in attendance than we have had at one time in the past.

[click to continue…]

We Now Have Transcripts Available of Specific Shows

by Affiliate ABCs on August 14, 2011

in Affiliate ABCs Training News

For those of you that would like to get our podcasts as transcripts, we will be announcing via the Affiliate ABCs newsletter (sign up box should be over there on the right) which ones are available as free pdfs, and where you can purchase them for the Kindle. We will be adding information to the transcripts that are converted to books, so you can reread what you heard, or read instead of listening, or use the ebooks as reference. We will also be compiling some related transcripts into print books.

The first of our Kindle books is Best Practices for Coupon Sites [Kindle Edition]. If you sign up for our newsletter we will email you the link to the free pdf. Let me know what you think of it! If you read it and would like to leave a review at Amazon, that would be lovely and we’ll be inclined to send out more of the pdfs

Affiliate Marketing Then and Now – Roundtable Discussion – Affiliate ABCs #59

Podcast: Download (Duration: 1:30:39 — 83.0MB) | Embed

Listen to host Deborah Carney in a roundtable discussion about how affiliate marketing got started and how it has evolved with some of the people that have been in it since the beginning. Are they in the same place they were when they started? Where do they see the industry going? Listen as panelists Todd [...]

Engaging New Customers Following Black Friday – Merchant ABCs #27