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| <<A Band-Aid Solution To Mobile Gaming |
Game-Like Interface Shows Soldier Hit-Points>> |
North American Podcast Adoption At 1%
written by Tony Walsh / posted
on April 7, 2006 @ 11:39 am
tagged Aural
Business
Internet
Networks
Periodicals
Podcasting
Statistics
Technology
Forrester blogger Charlene Li summarizes some recently-released data on Podcast adoption in North America: "Our survey showed that only 1% of online households in North America regularly download and listen to podcasts. And when you include all of the people who are just interested or have used podcasts, they strongly favor listening to existing content like Internet radio or broadcast radio, not necessarily new content."
This is hardly encouraging for podcasters and those considering getting into podcasting, and while I think podcasting is overhyped, I am surprised the adoption rate is so low. I can only guess at the reasons for the low number:
1) Nobody knows what a "podcast" is, or thinks it's Apple-exclusive technology.
2) 99% of podcasts are crap.
3) Even if someone knew what a podcast was, and knew of a good podcast to listen to, usability/interface barriers are too high.
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Game-Like Interface Shows Soldier Hit-Points>> |
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