Phone , Keys, Wallet.The mobile media & advertising blog

Towards the end of 2011 Fetch Media was approached by Quooker, the leading manufacturer of boiling water taps. They had recently started a UK television advertising campaign which had worked brilliantly in terms of driving brand recognition and visits to their website. An increasing number of visitors were also accessing the Quooker website from mobile devices. However, one issue had become very apparent. Quooker’s website was predominantly built in Flash, and analysis quickly showed that 86% of the website visits were from smartphones that did not support Flash at all. This led to a very unsatisfactory user experience and ultimately…

There are more than just medals up for grabs at the upcoming Olympic Games. The influx of tourists the Olympics is expected to deliver translates into potential consumers for the UK economy. Retailers have already rushed to the new Westfield Stratford in anticipation for business the Olympics is expected to bring. Advertisers are also whetting their lips at the prospect of reaching vast audiences. What’s the catch? Most of these consumers will be spending significant amounts of time on the Olympic site, where advertising is strictly reserved for official Olympic sponsors. However, there is one dynamic advertising medium that overcomes…

Last year, at one of the various mobile summit/conferences/open days that I attended, I heard Russell Buckley of Eagle Eye Solutions talking about the unstoppable rise of the mobile device. Out of all the valuable pieces of information that Russell’s presentation contained, the thing that really stuck with me was how many common devices were being rendered obsolete due to the continuous improvement in mobile hardware spec. Among the various examples (the alarm clock, the MP3 player, the calculator etc.), Russell mentioned hand held gaming consoles as a product range that is increasingly threatened by mobile. We have all played…

Our relationship with smartphones has recently been the subject of a number of studies by psychologists. Some even consider it as a ‘real’ addiction – in much the same way as detrimental vices. How many of the traits in this article do you recognise in yourself? According to recent research by Ofcom, 60% of teenagers have described themselves as ’highly addicted’ to their smartphone, with 47% of them (and 22% of adults) admitting to using their mobile device on the toilet… 23% of teenagers claim to watch less TV, whilst 15% admit they read fewer books. They are even playing less video…

In recent weeks, industry-insiders have been reflecting on many trends that shaped the mobile industry in 2011 and eagerly predicting future developments in the New Year. The consensus is that the future of mobile advertising continues to look bright. We at Fetch Media are equally excited, so we conducted a quick survey to find out which mobile marketing trends the Fetch team is keeping their eye on for 2012. Richard, our Business Development Director claims, “I am particularly interested in whether Facebook will put ads onto their mobile product next year. As an agency it would give us a new…

By Daniel Lyttleton Only a few weeks ago news broke that Carrier IQ mobile analytics software (apparently installed on over 140 million devices worldwide) was able to log users’ keystrokes and data traffic, making it able to record even the most private mobile usage. What this information is used for is not completely clear, but rumours that Carrier IQ provides this data to the FBI emerged just this week. Apple also found itself embroiled in the midst of a privacy debate earlier this year, when it was revealed that the location data tracked in iPhones was unencrypted, making it a…

As Fetch celebrated it’s 2nd birthday last month we decided to give ourselves a birthday present in the form of our brand new website. The new site is an ideal introduction to Fetch Media’s services and areas of expertise. It also has a wide range of case studies demonstrating the many ways in which we have helped clients achieve their mobile marketing goals. The ‘Team’ section contains info on the Fetch founders Declan and James as well as the agency’s directors. We believe we have created a site that nicely reflects the creativity and innovation that Fetch has become associated…

November was a landmark month for Fetch. It marked our 2nd birthday, we picked up two prestigious industry awards and began our international expansion into the US. Firstly, we turned two years old this month. We’ve grown from one person to twenty in that short time. Worked on over 3,000 campaigns in more than 70 countries and have provided mobile strategy and service to some the world’s leading brands. Secondly, last week Fetch won ’Best Mobile Marketing Company 2011’ at the Mobile Entertainment Awards. This followed on from our ‘ Best Mobile Advertising Campaign 2011’ win at the EMMA awards earlier in the month for an HTML5 campaign…

We at Fetch have been discussing the virtues, of Siri, or lack of in some peoples’ eyes, over the last few weeks. Whilst being continually impressed at the accuracy of the voice recognition we have sometimes been surprised at how difficult it has been to provide correct answers to seemingly straightforward enquiries. So, we decided to put it to the test to ascertain how clever the app really is in the most high pressure situation of all. Our local pub quiz. And so it was that on Tuesday of last week the Libertine pub on Great Suffolk Street SE1 was…

  James Connelly and Richard Downey of Fetch Media receiving the EMMA award for Most Effective Advertising Campaign  Delfina on Bermondsey Street was the venue for the 2011 Effective Mobile Marketing Awards last Thursday evening. The great and the good of the mobile advertising world were in attendance and with 17 categories up for grabs there were a lot of excited if slightly nervous faces to be seen around the room. The ceremony was hosted brilliantly by Mobile Marketing editor David Murphy and mobile industry legend Helen Keegan and after a very pleasant meal and a few glasses of wine…