Romanians Are Smart: McCann Bucharest shows us the results
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Ever heard of a web-campaign called Romanians Are Smart? The one that was seeking to improve Romania’s image on Google through a chocolate bar?
Super Bowl and Social TV: is this the twilight of check-in based systems?
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Let’s say it straight: this post is not about the Super Bowl buzz on Social Media. There’s no doubt the nice people at Radian 6 or Mashable are already working on some sweet infographics about the share of voice, the [...]
Social Media and censorship: is Twitter cutting its own wings?
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In recent days it has been reported that Twitter will censor tweets in order to grow in countries without freedom of speech/non-democratic. This new approach, which Twitter made public on its official blog, allows the company to block tweets or [...]
Social Media ROI: let’s talk about it with Vincenzo Cosenza
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Social Media ROI is not just a field of research that – despite the fact it’s relatively new – already has a lot of studies and papers about (have you ever read “Social Media Analytics: Effective Tools for Building, Interpreting, [...]
Facebook and Youtube marketing in Brazil: the Guaraná Antarctica case study
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While Dietrich Mateschitz in 1984 was patenting Red Bull – the beverage which has twisted the soft drink market in the whole World – Guaranà Antartica was celebrating his 63rd birthday. Today it’s 91, but this Brazilian energy drink doesn’t show [...]
The App town. A journey among Berlin start-ups – Part 2
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Last week we talked about what’s happening in the Berlin’s digital scene: dozens of young entrepreneurs capable of showing (very clearly) the real value of their ideas.