Why This Blog Will Help Boost Your Local Business

Are you a local business owner who’s ready to…

Make more money
Get more customers, and
Close more sales?

Then you’ve come to the right place!

This blog is full of practical, easy-to-implement tips on how to run a successful local business, from a fellow business owner who’s been there and done it.

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A Trusted Resource on Local Business

Carmen’s views on local business, local marketing, and entrepreneurship have been featured in numerous media outlets, including Fox Business, Inc.com, Crain’s New York Business, Direct Marketing News, the National Federation of Independent Business (NFIB), Business News Daily, AllBusiness.com, and Small Business Trends.

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Carmen’s Story

Carmen (Van Kerckhove) Sognonvi [pronounced Sun-Yo-Vee] is owner and general manager of Urban Martial Arts, a mixed martial arts school in Brooklyn, New York. She blogs about local business at CarmenSognonvi.com.

In 2004, Carmen founded a diversity education firm called New Demographic. Her views on race and racism were featured regularly in media outlets including CNN, MSNBC, and The New York Times. She visited as a guest lecturer at Harvard, Princeton, and Columbia, among many other colleges and universities across the country.

Carmen created a network of blogs, podcasts, and email newsletters that reached over a quarter million people each month. The network included Racialicious, an award-winning, influential blog about race and pop culture; Love Isn’t Enough, a blog about parenting and race; and Addicted to Race, a podcast about all things race.

In 2010, Carmen decided to close down New Demographic and join Urban Martial Arts full-time as General Manager.

Carmen was born and mostly raised in Hong Kong, but also spent much of her childhood living in Shanghai and Belgium. She graduated from Columbia University with a BA in Political Science, and lives in Brooklyn, New York with her husband and daughter.

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