Feb 15th

Posted by Eglantine Dever in Digital Media

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With the mutiplicity of new online devices such as smartphones and media tablets, the use of, and need for, online video has increased. In a recent report, comScore has highlighted this massive adoption of online video in Europe. So if you wonder what is the top country in online video usage, here is the answer:

Feb 14th

Posted by Eglantine Dever in Hi-media News

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Hi-Media Belgium, a subsidiary of Hi-Media Group (Code ISIN FR0000075988 – HIM, HIM.FR), the European leader in monetizing the Internet audience, has signed an advertising agreement with the aufeminin.com group.The

aufeminin.com group has been a player on the Belgian market since 2004 with women’s websites aufeminin.be, Marmiton.org and Teemix.com. These three sites now represent a combined audience of over 1.2 million unique users and 12.5 million page views (CIM Metriweb – December 2011).
Website aufeminin.be, well placed in the Top 50, is the leading Belgian site in the “Women’s Magazine” segment. Marmiton.org enjoys a similar enviable position, attracting a large audience of cookery fans, and leads the “Cookery” segment (CIM Metriprofil – 2011). Teemix, meanwhile, attracts a younger female audience.

With the addition of the aufeminin.com group websites to its portfolio, Hi-Media reinforces its women’s vertical with powerful and extremely high quality media.
Hi-Media Belgium now has a reach of 76.6% with 5.1 million unique users (CIM Metriprofil – Q3 2011) and over 450 million page views a month.

Hi-Media will be marketing the group’s websites with effect from March 5, 2012.

The press release is available for download here.

Feb 10th

Posted by Eglantine Dever in Hi-media News

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Hi-Media Payments, the payment activity of online media group Hi-Media, announces the signature of a new agreement with Lequipe.fr.

Lequipe.fr, the leading sport news website and the number one news website in France, represents over 5 million unique visitors a month among which one million per day, for a total visit number of 73.7 million and over one billion page impressions per month.

L’Equipe.fr chose Hi-Media Payments as its partner and payment solution provider. Hi-Media’s Allopass and Hipay were selected to handle:
- one-off payments for the daily digital edition
- subscription to the daily digital edition for 1 month, 3 months or 1 year
- purchase of products from the online store
- monetization of the Sportquiz.fr quiz (www.sportquiz.fr)
- multi-channel payment for content available on PC, smartphone or tablet.

To read the press release, click here.

Feb 10th

Posted by Eglantine Dever in E-commerce

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According to a new study commissioned by Kelkoo and conducted by the Centre for Retail Research, European online shoppers are expected to increase their spending by 510% between 2010 and 2012. The report reveals that mobile shopping across Europe will increase from just €2.4bn in 2010 to €14.6bn by the end of 2012.

British will be the biggest mobile spenders in Europe followed by Germany ($4.2 billion) and France ($3 billion).

The study also found that shopping using mobile devices will become an increasingly important part of retail sales, set to represent 6.1% of all online retail spending in Europe in 2012. The UK is also expected to have the highest European proportion of all online spending using a mobile at 7.9%.

Mobile ecommerce spending (in billion) – Source: Center for Retail Research, january 2012:

Feb 3rd

Posted by Eglantine Dever in E-commerce

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• An increase of 18% in 2011 and projected growth of 16% in 2012
According to the data published by the Center for Retail Research, e-commerce in Europe grew 18% in 2011 to reach 200.5 billion euros. This strong growth recorded in the last several years is set to continue. This proves that the digital has become part of the shopping process since they are 59% of Europeans who have made a purchase on the Internet in 2011*.
The European e-commerce sales growth should be similar in 2012 and is expected to increase by 16%.

• A bigger market than the U.S
The European e-commerce growth rate was far higher than in the United States. Indeed, if one compares the amount of online retail sales published by Barclays Capital in the U.S, Europe has exceeded the U.S in e-commerce spending in 2011.

*Source: Forrester Research