Chapter 40: Gumball 3000
| Founding Publishers | Mike and Stephen Malbon | |
| Creative Director | Sir Frank | |
| Guest Curator | Maximillion Cooper | |
| Editor In Chief | Frank Green | |
| Managing Editor | Adam Pasulka | |
| Editor At Large | J. Nicely | |
| Reality Editor | Dan Tochterman | |
| Photo Editor | Craig Wetherby | |
| Production Director | Anton Schlesinger | |
| Art Director | Thomas Bongiorno | |
| Lead Designer | Nicholas Acemoglu | |
| Title Design | Travis Simon | |
| Cover Photo | Leon Chew | |
| Copy Editor | Eli Dvorkin | |
| Contributors | Julie Brangstrup, Dan Anslow, Adam Barker, Ricky Bowry, Julian Broad, Tim Brodhagen, Jonathan Bushell, Caitlin Collins, Matt Comer, Ray Cunningham, Mohammad Dagman, Sebastian Demian, David Engel, Ruben Fleischer, Fly, James Franklin, Jonathan Glynn-Smith, J Goodwin III, Simon Gray, Gerry Grey, Rob Heathcote, Fredericke Helwig, Christian Hinestrosa, Sesama Lokerman, Erica Luciano, Jason MacLean, Fiona Mcleod, Estevan Oriol, Max Perlich, Claye Ranewater, Will Robson-Scott, Dustin Ross, Johan Rousselot, Brian Scotto, Tango, Michael Tomlinson, Rich Van Every, Nicole Velasco, Lawrence Weyman-Jones | |
| Interns | Vanessa Bermudez, Caitlin Diaz, Khaled Elsayed, Sage Hazarik | |
| Director of Legal Affairs | Brian J. Marvin | |
| Associate Publisher | Eric Shorter | |
| Marketing Director | Domingo Neris | |
| Distro League Manager | Dave Cove | |
| Chop Shop Head Barber | Mr. Bee | |
| Chop Shop General Manager | Adriel Ortiz | |
| Chop Shop Assistant Manager | Thaiana Cruz | |
| US/Japan Ambassador | Daisuke Shiromoto | |
| Far East Operations Directors | Lyntaro Wajima, Takayuki Shibaki | |
| Far East Logistics | Yosuke Nakata, Tomonori Mitsuo | |
| Industry Relations | Christian Alexander, Daks |
Since 1999, the Gumball 3000 Rally has redefined grand touring for the modern era, creating a new genre of entertainment by combining the world’s most eccentric and influential characters with the most incredible cars ever built, for an eight day, 3000 mile road trip. The attraction of the Gumball transcends social barriers, appealing to the adventurer in all of us, regardless of status or wealth.
The 2010 rally will start in London and finish in New York, incorporating key stopovers and parties in Amsterdam, Copenhagen, and Stockholm, before all 120 vehicles are flown on three cargo planes to continue on their adventure through Boston, Quebec, and Toronto, all before crossing the finish line in New York City.
The Spring 2010 chapter of the Frank Book will give readers the low down on a decade action packed with the highs and lows of the world’s most rock ‘n’ roll car rally!
Contents
The Starting Grid
Intro photo: Rich Van Every
What’s the last really exciting road trip you took? These days, cars mostly help people get from point A (usually home) to point B (probably work) and back. And if you do decide to saddle up the sedan and take a vacation, chances are the sedan is uncomfortable as hell and barely does 70 MPH.
Mr. Gumball
Intro photo: Michael Tomlinson
By his mid-20s, Maximillion Cooper’s resumé read like a collection of “When I Grow Up...” essays. At an age when most people are deciding on a career, Max’s titles already included race-car driver, fashion model, academic, fashion designer, socialite, skater, and BMX rider.
People are curious to know how something like the Gumball came to be. If you know Max, it’s apparent that the Gumball is a natural extension of his passions and talents.
Under The Hood
Intro photo: Michael Tomlinson
Expensive automobiles are nice to look at, but you don’t have to be a gearhead to know aesthetics aren’t everything.
If Maximillion Cooper’s contribution to the Gumball 3000 can be compared to the mirror chrome on a Lamborghini Gallardo, Julie Brangstrup is most definitely the 5.2L V10 under the hood. We spoke to her about just how much work goes into making each rally a reality.
Sheikh Moe
Intro photo: Rich Van Every
Sheikh Mohammad Al Thani, known to his friends and fans as Sheikh Moe, is a member of the royal family in al-Sharjah, one of the principalities that compose the United Arab Emirates, a country known for its car culture.
Not only is Sheikh Moe driving in the 2010 Gumball 3000, he will do it for the second time dressed as Sheik Abdul Bin Falafel, a character from the 1981 film The Cannonball Run. He will also “Sheikh” people again this year, a term he explained when we talked with him.