Google’s Marketing 2100 Times Better Than Microsoft’s

Why is it news that a company that made $800,000,000 in profits last quarter gave $30k to charity? What is Google putting in the freaking Koolaid to make this a news worthy event?

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Google’s Marketing 2100 Times Better Than Microsoft’s

November
3rd
2006
comments below

While trolling digg this morning, I noticed that Google made the front page because of a $30,000 donation to creative commons. Now, don’t get me wrong, if someone in the SEO community were to give $30k to Creative Commons or any charity - that might be link worthy: maybe even Digg worthy.

But why is it news that a company that made $800,000,000 in profits last quarter gave $30k to charity? What is Google putting in the freaking Koolaid to make this a news worthy event? If they weren’t there already, this surely signifies that Google has reached cult status and is now a religion rather than just a company.

“I’d like to start a religion. That’s where the money is!” L. Ron Hubbard, Scientology Cult Founder. 1947.

 

Compare that paltry donation to what Microsoft did in October. Microsoft had a giving campaign during last month, October, where it matched employee donations, and in one month they raised $63 million dollars. That’s what a one month campaign resulted in. 58% of the employees at MS contributed and MS added $1 for each $1 the employees gave.

Imagine how many people were helped by Microsoft’s Giving last month. Contrast that with how many people will be helped by Google’s Giving. We don’t even need to start on the personal giving of Gates this year - that would put things in an even sillier perspective (if that’s even possible!)

$63 Million dollars vs $30,000. The $30k makes the front page of Digg. The $63M - well at least it went to a good cause.

$63,000,000 / $30,000

So IF This story makes the front page of Digg, Google’s Marketing is 2100 times better than Microsoft’s.

Of course we don’t expect that to happen. For Digg, and much of the blogosphere, Google = God and Microsoft = “teh Bad”. Here’s the button - You can try, but I doubt it will make a bit of difference:

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Tagged: digg

9 Responses to “Google’s Marketing 2100 Times Better Than Microsoft’s”

 
BP Says: November 3rd, 2006 at 4:34 am

Might have fucked you on the Digg’ing, Quad. Looks like the Digg on your plugin and I nearly simultanously Dugg it.

www.digg.com/tech_news/Google_s_Marketing_2100_Times_Better_Than_Microsoft_s_2

So, now you’re probably getting double opportunity for traffic but split-opportunity on a front pager.

They need a Delete Submission feature.

QuadsZilla Says: November 3rd, 2006 at 4:42 am

nah, i’m sure the story will make it to front page 2 times.

LOL

seriously, though, i changed the button to your submission. Thanks for the heads up.

Scoreboard Says: November 3rd, 2006 at 9:09 pm

Ha! Looks like everything worked out ok.

MeTHoD-X Says: November 3rd, 2006 at 10:23 pm

Nice story about Google’s marketing. Just wanted to let you know I’m the founder of an actual Church dedicated to worshiping Google.

www.TheChurchOfGoogle.org

Oh the irony.

I don’t think that Google’s marketing is necessarily 2100 times better than Microsoft’s, just that geeks are the people visiting Digg and geeks are the ones who love Google. Hence, they are much more likely to Digg the story.

Anyway, loved the remark about Google being god-like. I agree, which is why I created a parody religion surrounding it. Hail Google.

Kudos.

Max’ Internet Magazine » Blog Archive » Google und Microsoft Marketing Says: November 4th, 2006 at 7:11 am

[…] Ein interessanter Beitrag bei SEOBlackhat.com. Es geht darum, dass Google als sie 30.000 US-Dollar für Creative Commons gespendet hat und bei digg.com gleich auf die erste Seite gekommen ist. […]

ComputerMAG » Google’s Marketing perfekt ? Says: November 4th, 2006 at 9:17 am

[…] Google’s Marketing perfekt ? Filed under: Microsoft, Google — Xandi @ 1:19 pm While trolling digg this morning, I noticed that Google made the front page because of a $30,000 donation to creative commons. Now, don’t get me wrong, if someone in the SEO community were to give $30k to Creative Commons or any charity - that might be link worthy: maybe even Digg worthy. …. Compare that paltry donation to what Microsoft did in October. Microsoft had a giving campaign during last month, October, where it matched employee donations, and in one month they raised $63 million dollars. That’s what a one month campaign resulted in. 58% of the employees at MS contributed and MS added $1 for each $1 the employees gave. […]

» Google Makes Small Donation, Gets Big Press » InsideGoogle » part of the Blog News Channel Says: November 6th, 2006 at 3:53 am

[…] SEO Black Hat is right: Google did get a ridiculous amount of press for donating $30,000 to Creative Commons, a nice gesture that pales in comparison to those of its big “evil” competition. Google’s 30 grand was mostly a gesture, a vote of confidence in CC, which aims to expand the amount of available creative works. While CC could use the money, Google isn’t exactly hurting from the donation, which came out of $800,000,000 in profits (just from the last quarter). Good for Google, but… Compare that paltry donation to what Microsoft did in October. Microsoft had a giving campaign during last month, October, where it matched employee donations, and in one month they raised $63 million dollars. That’s what a one month campaign resulted in. 58% of the employees at MS contributed and MS added $1 for each $1 the employees gave. […]

Keine Panik! » Google - eine moderne Göttin? Says: November 6th, 2006 at 12:32 pm

[…] Ein Kommentar von Max hat mich auf einen Artikel bei SEOBlackhat.com aufmerksam gemacht, der sich mit der medialen Aufmerksamkeit von Googles 30.000-Dollar-Spende an Creative Commons beschäftigt. In diesem Artikel wird unter anderem L. Ron Hubbard, der Gründer der Scientology-Sekte, mit den Worten zitiert: […]

Gstories » Google’s marketing 2100% better than Microsoft’s Says: November 9th, 2006 at 2:05 pm

[…] QuadsZilla over at SeoBlackHat wrote a piece about how Google’s $30,000 donation to Creative commons, a non-profit organization that promotes the use of flexible “some rights reserved” licensing for cultural, scientific and educational works, completely overshadowed Microsoft’s giving for the month of October, which QuadsZilla claims amounted to $63 million. […]

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