Steering the Course of B2B Marketing

Our Board Members are the most active participants in BMA-NJ – and some of the most influential and knowledgeable people in B2B marketing.

BMA-NJ Board Members serve the needs of the New Jersey B2B marketing communications community in a myriad ways, overseeing activities and programs such as CareerLink and the Impact Awards, planning and organizing marketing seminars, and of course, upholding the highest professional standards in B2B marketing. They hail from a variety of organizations and specialties, and their experience, expertise and commitment bring exceptional value to our organization.

2011-2012 Board of Directors

Lorraine Cregar
President
Cregar Consulting

Lorraine Cregar is a change management and communication consultant experienced with delivering organizational transformation initiatives that help clients realize their change vision and goals. A PMI-certified PMP, Lorraine has implemented change management strategies to gain awareness, understanding, engagement and participation in organizational transformation projects. Lorraine has been a BMA-NJ since 2000 and has been a BMA-NJ board member for the past three years. Prior to becoming president, Lorraine acted as the chapter’s managing director, handling day-to-day operations.

Jesse Park
Vice President
Action Graphics

Jesse Park handles marketing strategy and sales for Action Graphics, Inc., a versatile printing solutions company in Lincoln Park, N.J. Action Graphics partners with marketers and development teams to increase the value of their communication investments while simplifying the process. Since joining Action Graphics in 2005, Jesse has led a complete overhaul of marketing strategy and execution that included a re-branding, multi-channel engagement and social media integration. This strategic initiative contributed to Action Graphics’ record-breaking years of growth, even during the economic recession that was especially difficult for the print industry. Jesse is Vice President of the BMA-NJ, and is a member of the National Association of Printing Leadership (NAPL) and the New Jersey Postal Consumer Council (NJPCC).

Wesley J. Winkler
Market Intelligence
JMR Graphics

Wes Winkler is responsible for business development and sales at JMR Graphics, a large-format printing company based in Central Islip, N.Y. After 30 years in the tele-
communications Industry with both AT&T and Global Crossing, Wes made a career change to the graphics printing industry. He has been a BMA-NJ board member for four years and has served as Hospitality Chair for two years.

Steve Cummins
Education
Panasonic Electric Works

Steve Cummins is director of marketing at Panasonic Electric Works, with responsibility for product marketing, communications and technical support for a range of electronic and industrial products. With many years’ experience in marketing products on a global basis, Steve has developed a strong interest in the use of social media to promote technology-based products, and enthusiastically utilizes Twitter, YouTube and LinkedIn as strong corporate marketing tools. He has travelled extensively throughout Asia and Europe, and enjoys sampling the local foods wherever he goes. After seeing a number of dynamic and inspiring speakers at the 2011 BMA Conference in Chicago, he is looking forward to organizing a similarly exciting schedule for BMA-NJ this year.

Patricia (Tia) DeCamp
Secretary
Skyline Exhibits

Patricia (Tia) DeCamp is a marketing professional experienced in promotional marketing, social media, company branding, and customer service. A graduate of Pennsylvania’s Lock Haven University, Patricia studied Business Administration, with a Management concentration. She also attended Folsom Lake College, Folsom, Calif., where she studied marketing and small business management. While studying at Folsom Lake, Patricia was a member of the Students in Free Enterprise team, which placed first at the regional competition and third at the National Competition.

Robin Hendrix
Membership
Mack-Cali Realty Corporation

Robin Hendrix began her career at Mack-Cali Realty Corp. as an administrative assistant in 2004. She quickly became their marketing coordinator, where she applied her accuracy, reliability, intelligence, layout/design and project management skills, and developed new skills in copywriting and production. From managing the department’s photography program to coordinating the development of print and online communications, Robin has demonstrated impeccable organizational skllls that add value to her firm. More recently, Robin has been participating in online workshops and seminars focused on social media and emerging marketing trends. Prior to joining Mack-Cali, Robin was marketing assistant at White Systems Inc. Robin joined the BMA to foster her professional growth, stay on top of new trends, and network with peers.

Nancy Rago
Events/Sponsorship
Brigham & Rago

Nancy Rago is vice president of design and production at Brigham & Rago. She has experience in nearly every form of promotional communications, from traditional print advertising, direct mail, and literature production to new web-based communications. Before co-founding Brigham & Rago, Nancy honed her design and production skills in both agency and client-side positions. Nancy is a graduate of Kean University and holds a B.A. in Visual Communications with a specialization in Graphic Design. Nancy holds the prestigious BMA CBC credential. Nancy’s work ethic usually makes her the first to arrive and the last to leave. She has a passion for detail and investigation. Not surprisingly, one of her hobbies is tracing her family genealogy.

Mike Walker
MarCom
WalkerTek

Mike Walker, an award-winning 15-year Web marketing veteran, is CEO of the Fairfield, N.J.-based WalkerTek. He brings experience in all phases of Web marketing, offers turnkey or individual services for interactive marketing, Web design, or search and social marketing. WalkerTek is committed to uncovering their clients’ needs, discovering unique strengths and interpreting them into powerful interactive marketing experiences. Recently, Mike led BMA-NJ’s first-ever social media breakfast workshop. Mike is also a partner and investor in GlobalFolders.com, a business to business file sharing software-as-a-service application.