Who We Are
Nielsen BuzzMetrics is the global measurement
standard in Consumer-Generated Media. With solid data-mining technology, superb research and Nielsen’s
unrivaled experience in media measurement and client services, we help
today’s companies, brands and business professionals better understand
the influence and impact of CGM on products, issues, reputation and image.
We help promote and protect brands by measuring CGM and listening attentively
to the pulse in online "buzz." CGM
encompasses the influential insights and opinions found in
online discussions, opinions, experiences, recommendations
and word of mouth. read more »
Call us toll free: 1.877.999.7335
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Our Blogs
 Mouthpiece
Nielsen BuzzMetrics CEO Jonathan Carson takes a look
at the constantly changing, rapidly evolving and always interesting
world of consumer-generated media: where it is, where it’s
going, why it matters for today’s leading marketers and brands. Visit blog »
Pharmometer
Lydia Worthington, leader of the Nielsen BuzzMetrics Pharma-Health
practice, looks at the historical, ongoing and pending issues
that face today's pharmaceutical industry and growing healthcare
market. Visit blog »
Automobuzz
Automobuzz revs its engine at the intersection of automobiles
and online buzz, authored by Auto Industry Practice Leader
Bill Stephenson. Visit
blog »
BlogPulse™ NewsWire
BlogPulse Newswire, an official blog of the BlogPulse web
site, summarizes recent activity, trends, personalities and issues in
the blog universe. Visit blog »
Engagement By Engagement
Engagement By Engagement is a grassroots blog to provide highlights of the ARF/AAAA Consumer Engagement Conference, as well as developments in the advertising industry's Engagement initiative. Visit blog » |
Our Products
Our BrandPulse suite of products measure consumer-generated
media (CGM) and online word of mouth to help companies understand and
track consumer "buzz," including
opinions, preferences, issues and coming trends.
From your desk, log into a BrandPulse project 24/7 to track data-driven
reports, trends and spikes on a range of business needs. BuzzMetrics manages
one of the largest reservoirs of online content, including discussion
boards, blogs, forums, review sites and Usenet newsgroups.
Or, sign up for a BrandPulse Insight report on a specific topic affecting
your brand or industry, including consumer
electronics, automotive,
pharmaceutical-health, nutrition and television.
View all products »
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