You’ll find lots of online “gurus” who make grand promises about what they can do for your business online, but the problem is that many of these experts are only experts in one specific area.
They don’t understand how social media fits into your business. They can help you set up websites and profiles online, but they can’t advise you on a strategy for using your online presence to generate sales. They can show you where to find your analytics, but they can’t interpret the results or crunch the data to help you understand your performance.
As a strategy consultant, I advised Fortune 500 companies on their strategies, using analytics to evaluate new markets and developing plans to launch new products. After consulting, I worked at a .com company evaluating website analytics, optimizing sales and developing pricing strategies. I also spent time consulting with nonprofits and learned how to bootstrap with limited resources while living and working in a 3rd world country.
My education (BS in Economics from the University of Pennsylvania‘s Wharton School) and work experience (over 6 years as a strategy consultant and e-commerce analyst) help me to understand how social media fits into your business.
Your needs are unique and I will work with you to learn about your business objectives so that you can integrate social media into your organization.
Online marketing isn’t just work for me-it’s something I truly enjoy. I keep up-to-date on the latest trends in social media and online marketing and pass along that knowledge to you.