Logo design

The question “Why my company needs a logo?” is essential. It should be asked and answered in order to start a good relation with your clients.
You should tell them the reasons, it’s not their job being design or marketing gurus.

A business with no sign is a sign of no business.

Signs are the most effective, yet least expensive, form of advertising for the small business.
A sign is your introduction and handshake with those passing by, identifying your business to existing and potential customers.
Signs are always “on the job” for you, advertising 24 hours a day, 365 days a year.
People often judge a business by how it looks on the sign.
Many merchants increase their business measurably just by adding a good sign. Conversely, many have gone out of business because they simply were not identified well, so not enough potential customers knew of their existence. As one sign industry professional put it, “A business without a sign is a sign of no business.”
We live in a mobile society. According to the United States Census Bureau, 18% of households relocate each year. As your customers move, you need to replace them by attracting new customers.

So your job is to offer your clients a nice logo, that will serve them with years.
Here’s what we think it should be:

Logos are the haiku of graphic design.

Also it will be a better one if it is:

If you can’t explain the idea in one sentence over the telephone, it won’t work.

Lou Danziger.

Check also:

www.mcintyresigns.net/faq.html
about.com/od/marketing/a/brandingks.htm
www.lifeclever.com/paul-rand-thoughts-and-despair-on-logo-design/
www.davidairey.com/5-vital-logo-design-tips/
www.logoblog.org/wordpress/paul-rand/
www.ars-logo-design.com/ar_basics_corporate_logo_design.htm
short review on 22 Laws of Branding

1. Ilyas Hussain says: Mar 6, 2011 Reply

   Assalamualaikum, I am starting a firm with the name Peace Earth. I m looking for a logo which would have salam in arabic. Please reply back. Well-loved. Like or Dislike: 4  0

2. Abdelkader says: Mar 13, 2011 Reply

   Very good Like or Dislike: 1  1

3. Nazir Merchant says: Oct 23, 2011 Reply

   I am starting a company called Al-malaki, means royals Can u design a Al-malaki logo in arabic calligraphy including in english. The logo is to be in GOLD with black background. Can u help pls Like or Dislike: 1  0

4. Jaclyn says: Jan 3, 2012 Reply

   I would like to use one of your logos for personal use. Please reply back. Like or Dislike: 1  0

5. Margarit Ralev says: Jan 3, 2012 Reply

   You can write at margarit / at / ralev.com and send me a link with the logo. Happy new 2012! Like or Dislike: 1  0

   • mahammed zuned says: Jan 12, 2012 Reply

     hai i am mahammed zuned welcome sir Like or Dislike: 0  0

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