What is user experience?
Everyone’s had good and bad experiences using products, services, systems and devices. Filling in forms; using mobile phones, ATMs, appliances; using websites and mobile apps; wandering through public spaces and stores; dealing with people over the counter, or over the phone; items you receive physically in your letterbox or electronically in your inbox.
For us, user experience (UX) means overall quality of experience – the ease, satisfaction and value that result from dealing with an organisation. Not just individual interactions, but the whole relationship.
It matters. It affects people’s decisions about what they do, how they do it, and who they do it with. It affects how much they’re happy to pay. It affects their feelings about themselves and the lives they lead.
Our clients care, and that pays off in trust, sales, loyalty, efficiency, support, savings, extra effort at the end of a long day.
We care, and that drives everything we do.
Does it really matter?
Don’t just take our word for it. Ask the people whose opinions matter – your customers, public, partners, staff, investors, and other decision-makers.
Look at the evidence (such as UX return on investment and sharemarket performance).
Then, you decide.
Want to find out more?
A few starting-points:
- Interaction-Design.org: User Experience – UX
- UXnet: The User Experience Network
- UX Magazine
- Rosenfeld Media: UX Zeitgeist
- User Interface Engineering: Assessing Your Team’s UX Skills
>> When you’re ready, give us a call to discuss user experience.
