Contents
- Why are we here?
A story about simplicity • Not that kind of simple • Fake simplicity - Setting a vision
Why you should ignore expert customers • What mainstreamers want • Extreme usability - Four strategies for simplicity
Simplify this! • The four strategies - Remove
How not to do it • Kill lame features • Removing too much • Focus - Organize
Hard edges • Layers • Desire paths - Hide
Infrequent but necessary • X doesn’t mark the spot • Clues and cues - Displace
Creating open experiences • What users do best • Kitchen knives and pianos - Before we go
Conservation of complexity • Details • Simplicity happens in the users’ head