Cultural Guide to Doing Business in India
Introduction
3
Part I: A Brief Overview of India Facts and Figures
4
General Facts and Figures
4
The Economy in India and GDP Trends
5
Key Contacts
6
Part II: Cultural Dimensions
7
Power Distance and Achieved Status/Ascribed Status
7
Individualism/Collectivism and Space Orientation
8
Masculinity/Femininity and Gender Egalitarianism
9
Assertiveness
10
Uncertainty Avoidance
10
Long-Term Orientation
11
Time Orientation and Clock Time/Event Time
12
Relation to Nature
12
Universalism/Particularism and Humane Orientation
12
High-Context/Low-Context Culture
13
Career Success/Quality of Life
13
Further Profiling
13
Part III: Other Cultural Nuances
15
Religion
15
Cultural Diversity within India
15
Language
16
1
Part IV: Impact of Indian Culture
17
Impact of Indian Culture on Internal Issues of Business
17
Motivation
17
Leadership
18
Gender Issues
19
Communication
19
Concept of Time
20
Teamwork
20
Impact of Indian Culture on External Issues of Business
20
Marketing and Customers
20
Negotiations
21
Business Ethics
22
Legal Issues
23
Part V: Common Pitfalls of Multinationals doing Business in India and
24
Recommendations
Part VI: Key Managerial Strategies for Success in India
26
Cross-Cultural Training
26
Communication Enhancement
26
Organization Structure
26
Meetings, Appointments and the Concept of Time
27
Further Recommendations
27
Conclusion
29
Discussion Partners
30
References
