We have particularly strong experience with both adults and kids targets. In fact, we have found ways to work with the whole family to better understand the interactions of the parents and the children.
Wooldridge Associates is a leader in online research methodologies.In addition, we are proficient in Online Bulletin Board (OLBB) research — view a short video introduction to this technique — which allows for a lengthier, more in-depth focus group on the Internet.
We also conduct focus groups using Webcams — view a video introduction to this technique — which brings us directly into the homes and offices of consumers and other key targets.
Some of the marketing issues with which we have been involved are listed below. Although these issues recur (for example, we may find ourselves with several projects in a row concerning new product development for different clients), our experience and creativity allow us to tailor the methodology to uniquely meet the needs and circumstances of each individual project.
New Product Development
Wooldridge Associates has worked on every aspect of researching new products as they come to market. Some of the key steps include:
Product Optimization
This research looks for the optimal mix of product attributes. We suggest a process where consumers are encouraged to mix and match the product attributes to find the best mix.
Along the way, we listen to how they talk about the various combinations to best understand what is most important and useful to their lifestyle. E-mail us for more information.
Positioning and Concept Development
Helping clients see their product through their consumer’s perception is a specialty of ours.
When conducting Positioning and Concept research we work with consumers to better understand how they perceive the attributes of the product or service, what benefit, if any, those attributes have to them, and what value the chain of benefits leads up to.
With this information we work with the client and/or the agency to mold meaningful, unique positions and conceptual ways to talk about the product or service. We also have developed our own prioritary method for this process called Feed-Forward.
This research explores how consumers best relate to a product. We can work with your team to develop meaningful and unique positioning concepts (see our Feed Forward methodology for an example of how this might be conducted) or simple qualitative feedback on concepts that have already been written. E-mail us for more information.
Packaging Design
We have developed a number of effective ways to research reactions to new packaging design – from showing the product on mock store shelves to having respondents cut and paste the various elements on to a package so that we better understand how they view these elements.
We have conducted hundreds of projects working with companies and graphic design firms to help develop the strongest, most telegraphic, packages and graphics.
Through this experience we have had the opportunity to develop many special techniques, like having them draw what they remember of the current package so that we know what is currently standing out in their minds. E-mail us for more information.
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