About

by Dave

I think I’m fairly handy with words but this page took me days to even start. After looking around at examples, I decided to explore a few approaches to writing a bio.

I’m a Tool Built to Specs

One way to approach writing a page like this is like you would a feature list for products. I’ll throw it back to my days in e-commerce.

I am a high-capacity SEO with:

  • Built in curiosity
  • 5 years (or 100,000 keyword) experience warranty
  • Turbo charged ego drive with workahol boosters
  • High gloss finish*
  • Multi-fuel compatible**
  • Lifetime subscription to updates and upgrades
  • Multi-region compatible***
  • Fun for the whole family****

* Especially in the summer
** Anything from foie gras to beer with cigarette butts floating in the bottle
*** Bien sur mein lieber amigo!
**** May not be fun for the whole family

I Reveal Myself by Shrouding My Message

Another way to approach this would be to tell a story or share a an insightful axiom that is meant to highlight my core ethos or perhaps just the guiding principle for this website. I’m not sure I’ll land it but I’ll try it.

“I once had an uncle who had a severe stuttering problem. He died trying to say the word papaya.”

Probably needs work…

The Turd Person

Still another way I could do this is to pretend I didn’t write it, but that it was written for me. It would read as if some creep had been adoringly following my entire life and recording the highlights for the all world’s enlightment – as if I commissioned a stalker who is out to wear my skin like a parka one day to write my bio. We’ve all seen examples of this awful kind of autobiography. Why not give it a shot:

David Minchala is a rugged, young SEO with a can-do attitude and rapier wit. He is 6’9″ and has a booming voice like 20 foghorns going off in unison. When he’s not making every client’s wildest, wettest organic search marketing dreams come true, he’s doing the same for his Italian runway model wife’s non search-related dreams.

I feel like this isn’t even the worst example of this type of bio I’ve ever seen. In any case, I don’t think it’s what I want.

Value. Relevance. Reach.

I don’t have a category name for this this last type of simple bio/mission statement. For now I’ll call it “the one I like.”

“Value. Relevance. Reach” are the values I came up with some time ago as the framework for how I’d model one of my ideas. It’s since then been becoming more and more applicable to my job as a whole and beyond.spacer

If you’d like to see what I’ve done so far academically and professionally, someone’s already done a better job than anyone I’ve yet seen at providing a platform to get that bio information out there:
Minchala’s LinkedIn Profile

If any of this was, by your estimation, worth your time then do me a solid and follow me here. I try my best to stay SEO on-topic most of the time.

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