UNQUESTIONABLE
BRITISH TRADITION

Inside Look Behind the Scenes
of Our Latest Advertising Effort.

BICYCLE POLO
WORLD CHAMPIONSHIPS

Brooks Presents the 3rd Hardcourt Bicycle Polo
World Championships.

THE TWEED RUN
LONDON 2011

A Metropolitan Bicycle Ride with a bit of Style.
Coming Soon to New York.

18,000 MILE
GLOBAL BICYCLE RACE.

The longest bicycle race ever will start in London
in February 2011.

L’EROICA
THE VINTAGE RIDE  

Since 2004 Brooks has proudly supported this unique
event. Join us on 2nd October.  

Cycle Bags

ISLINGTON Rucksack

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The Islington Rucksack features innovative shoulder straps, which can be easily adjusted to stabilize the bag whilst riding. This can be achieved by either crossing both straps diagonally...

Extra Tough Organic Leather

The B17 Select

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This version of the B17 is made with our extra tough, organic leather for high mileage cyclists. It also features our hand hammered copper rivets. The B17 is our flagship model...

Beautiful and Waterproof

Front and Rear Travel Panniers

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Our new travel panniers are named after the famous “Land’s End to John O’ Groats” cycle route which traverses the length of the island of Great Britain between its two furthermost...

Est. 1866 The Story of John Boultbee Brooks

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Over almost a century and a half, Brooks England has grown from a small workshop to a byword in quality craftsmanship. Back in 1865, John Boultbee Brooks left his hometown of Hinckley in Leicestershire with just £20 in his pocket.

He headed for Birmingham, where in 1866 he established a business in horse harnesses and general leather goods in Great Charles Street under the name JB Brooks & Co. In 1878, the unfortunate death of Mr Brooks’ horse led to a stroke of inspiration. Unable to afford another horse, he borrowed a bicycle in order to commute to work. He found the seat so uncomfortable that he vowed to do something about it.

On 28 October 1882, Mr Brooks filed his first saddle patent. Waddling cyclists everywhere rejoiced and the new product was a roaring success.

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JB Brooks & Co. became known and respected for its beautiful leather handcrafted saddles, and soon started to make cycle and motorcycle bags and other accessories.

Traditional techniques in manufacturing leather saddles were passed down from generation to generation of craftsmen as the company grew under the guidance of the Brooks family until 1958.

In 1962 Brooks became part of Raleigh and moved to the current works in Smethwick in the West Midlands, just a few miles away from the original premises.

In the last decade, we have struck out on our own again as Brooks England, following a new course that honours the company’s heritage. Inspired by the timeless products designed by our predecessors, we have revived the original slogan ‘Saddles, Bags, Etc’ and introduced a range of cycle bags and other cycling accessories.

Brooks England is steeped in history, a prestige brand that boasts almost 150 years of tradition and expertise. But quality and style never age. Do come in and take a seat.

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