How to Create Your Own Database
of Valuable Media Contacts
 Your
Presenter:
Joan Stewart, The Publicity Hound
This is a replay of a
webinar presented on Feb. 16, 2012. If you missed attending live, you
can access the video replay and all the handouts.
Price:
$49.95
Overview:
Unless you're a
large PR firm with many clients, you don't need to spend several
thousand dollars on a fat media database that includes thousands of
contacts. Truth is, you're only going to use a small portion of what
you've paid for. So why break the bank? I'll show you how to build your
own customized databases, from scratch, and for FREE, and
I'll GIVE you the templates I
use.
Click here to add the video replay to your
shopping cart!
You will learn:
-
Why the giant
databases can confuse you and actually SLOW your publicity
campaign.
-
3 simple
formats for your database
-
What your database
entries should include that the massive databases don't
-
How to find
nuggets of golden information that can pay huge dividends--on
your own!
-
An inexpensive
way to update your database from year to year
-
Blogs to subscribe
to so you can stay on top of which media are coming and going
-
A website that
lets you search for freelancers, from among thousands, to add to
your database and provides contact information
-
Lower-level but
helpful journalists and broadcasters who most people forget
about
-
The most
important entries on a contact sheet
-
How using Twitter
lists can help you find valuable media contacts very quickly
-
Shortcuts
for finding influential bloggers to add to your database
-
Info to include
within your database entries that you might not have thought of
-
2 valuable tools
on LinkedIn that can help you find journalists and bloggers
within seconds
-
A website where
you can find journalists on Twitter and what they're tweeting about
-
Inexpensive media
databases you can buy when you need it fast and you don't
have a big budget
-
A website goldmine
where you'll find thousands of print, broadcast and second- and
third-level media outlets you never knew existed--all for free
-
2 free tools you
can use so you can stay on top of new reporters, freelancers,
bloggers, editors and broadcasters
-
4 free media leads
services you should subscribe to so you can find targeted media
to add to your database
Click here to add the video replay to your
shopping cart
Special
Bonuses:
1. You'll get the
identical 8 fill-in-the-blank templates I use for:
--Newspapers
--Magazines
--TV Shows
--Radio Shows & Podcasters
--Bloggers
--Freelancers
--Websites
--Print Newsletters and Ezines
2. A link to
the WMV and MP4 files so you can watch it again if you need
a refresher.
3. The
PowerPoint slides that I used during the webinar.
4. A
handy list of websites, blogs and other resources to use when
searching for
journalists to add to your database
Click here to add the video replay to your
shopping cart
Kudos for This Webinar:
|
Easy
to understand, beautifully presented
"Even though I've been a practicing PR professional for many
years, what you taught in the webinar is a reminder to even
the most senior of us that we have to be selective in who we
pitch, and we must be familiar with the publication and
tailor the message to the outlet...One of the most valuable
messages I came away with, was the systematic approach
you gave us to collecting information about reporters to
whom we pitch. You gave us a gratifying number of websites
from which we can get the information we need. Your webinar
supported every "best practices" technique on media pitching
in underscoring the critical nature of personalizing media
pitches.
"Everything in the webinar was easy to understand and
beautifully presented."
Maris Somerville
Somerville Associates Public Relations
|
|