Revelation Webinars
Would you like to learn more about the latest in online qualitative research? Our webinar program is designed to provide our customers and partners with opportunities to learn about industry trends and online qualitative research best practices.
ARCHIVED Webinars
How to Fast Track In-Depth Consumer, Product or Brand Understanding:
Introducing Revelation Express
for a Revelation Express Project.
To listen to the recorded webinar or to download the presentation, click here.
Maximizing Your Online Immersive Research Toolbox
On January 26, 2012, Rachel Bell, Director of Client Services, presented "Maximizing Your Online Immersive Research Toolbox". As the online qualitative research space is expanding, market research professionals are learning to adapt to new mediums. This presentation provided valuable tools for executing online qualitative research, Immersive Research techniques and adapting your qualitative research techniques for mobile research.
To listen to the recorded webinar or to download the presentation, click here.
Revelation Master Class: Four Awesome Activities for Better Concept Testing
Take your concept testing to the next level with this Master Class webinar led by Revelation's CEO, Steve August. Steve's presentation covered how to sequence four complimentary activities to develop a deep qualitative understanding around the viability and key selling points of new concepts.
Steve shared activities that draw on elements of behavioral economics and co-creation that will enable you to:
- Understand the competitive landscape
- Quickly surface objection versus barriers
- Have the consumers co-create marketing language
- Use dynamic one-on-one and group interactions to find persuasive triggers
To listen to the recorded webinar click here.
Get Immersed in Your Consumer’s World - The New Approach to Qualitative Research
To listen to the recorded webinar click here.
Summary:
Immersive Research is a new approach to qualitative research, that gets you in-the-moment with your consumers, without having to be in the same room. Elizabeth MacLaughlin, Revelation’s Client Services Manager, will explain how Immersive Research can get you in-depth insight into your consumers’ world through our Immersive Research platform, Revelation Project.
Then our guest, Gretchen Gehrett, President of G2 Marketing, will illustrate the benefits of using Immersive Research. Using real-world case studies and her new white paper “Cost Effectiveness Comparison: Immersive Research Compared to Traditional Qualitative Research Methods” you’ll learn that Immersive Research is not only cost effective, but a powerful tool for understanding the consumer experience.
How To Use Online Panels To Recruit For Online Qual Studies
Summary:
Revelation and Research Now held an exciting discussion on the many benefits of using Online Panel Providers to recruit for Online Research Studies.
Who are Online Panelists, and when are they the best fit for your Online Study? Come discover this, and much more.
Research Now introduced us to the world of Online Panels, discussed sample quality and how ‘you’ can know that your respondents are who they say they are. Revelation’s Elizabeth MacLaughlin then discussed best practices to help you get the most out of your Online Panel Recruits.
- To download the PDF of the presentation click here.
- Watch the webinar
Express Yourself! Activities and Tools that Unlock a Consumer's Mind
Watch the webinar
Summary:
As humans, expressing our thoughts and feelings about our experiences in words is a challenge. As researchers, understanding a consumer's emotional connection with a product and how it's used in-context is one key to successful innovation.
Greg Stucky - Chief Research Officer at InsightsNow and Steve August - Chief Executive Officer and Founder of Revelation, Inc. addressed how to overcome the long standing problem of gathering consumer feedback. They also unveiled examples of activity-based techniques and tools that are changing the way researchers are observing and dialoguing with consumers.
Topics for Discussion:
- Why a Picture is Worth 1,000 Words
- Value of Activity-Based Research
- Impact of Today's Communication Tools
- How Diary's and Journals Still Fit in Qualitative Studies
Tricks of the Trade: Maximizing Your Online Research Success
Presenter: Rachel Bell and Elizabeth MacLaughlin
Listen to the recorded webinar
Listen to Rachel Bell and Elizabeth MacLaughlin of Revelation’s Customer Experience department as they share inside secrets on how traditional research engagement techniques translate to a virtual environment and how to scope online projects for profitability. The Tricks of the Trade provides a roadmap for working through all stages of an online project from pre-project preparation, steps to take while in-field, and planning in advance for post-project reporting and analysis.
Attendees will walk away with ideas for maximizing the success of their online qualitative projects. Takeaways will include best practices for:
- Understanding recruitment strategies for online research
- Scoping projects for profitability
- Developing trust with participants in your online project
- Preparing yourself, your participants and your clients for engagement and discovery
This webinar is for market research professionals that want to incorporate best practices into their online research projects.
