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Partnership with leading online fashion magazine Harpers Bazaar generated leads for Balenciaga that enabled us to kick start an engaging CRM programme.
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In the media world, we love a formula. We like to know what works based on tried and tested techniques that we’ve developed and honed over time. If we do X and then add Y, we’re likely to get a result of Z – particularly in digital, where we can measure almost anything and everything we choose.
On 26th May 2011 the law in the UK changed, making it illegal to place cookies (those small text files that are the foundation of many website functions and the basis for digital marketing analysis) on a user’s device without their consent. If you own a website that is setting cookies without getting consent then you’re breaking the law – and latest reports show that most organisations underestimate the volume of cookies on their site by about 80%.
Google’s personalised search service rollout, Search Plus Your World, has once again stoked the debate surrounding the clash between the search giant and social networks Facebook and Twitter regarding who owns the social search space and controls the most data.
MPG Media Contacts has appointed Amy Kean (pictured) to the new position of head of consumer innovation as part of its recent restructure. Kean moves from her position as director of social media at Havas Media. Before joining Havas she held marketing and PR roles at the IAB.
Artemis is Havas Digital’s proprietary digital campaign management and optimisation system that enables users to collect and evaluate data in order to gain a better understanding of advertising campaign performance.
Lead generation is used by advertisers to obtain specific information about an engaged consumer who has shown a level of interest in a product or service.
Its central aim is to create a purposeful, personalised ‘customer brand experience’ that transforms your website presence and performance.
Interested in working for Media Contacts? Whether you are just starting out or have a wealth of experience, please have a look around and see if any of our vacancies are of interest.
Havas Digital