The Global Web and Need for Geo Targeting Advertising

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Recent Entries

  • The Revenue Streams of 2007: RSS
  • The Global Web and Need for Geo Targeting Advertising
  • Widgets: A Good Example of RSS Being RSS
  • 10 Ways for E-Marketers to Use RSS
  • RSS Advertising Goes Global
  • Survey Says, Retailers to Shift Some Marketing Dollars to RSS
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ClickZ reports on a ComScore study that shows "top ad-supported properties including Google, Microsoft sites, Yahoo and CNET Networks derive at least 70 percent of their traffic from non-U.S. users." Richard MacManus from Read/Write Web comments, "This is significant because it's a continuation of a long-term trend for online population to be more distributed around the world - particularly in China and the rest of Asia."

This is an intriguing study and further reinforces our decision to add geo-targeting capability to the Pheedo RSS ad server. As RSS increases in usage so does its worldwide presence. Furthermore, witnessing the growth of RSS usage in Japan as reported by Pheedo Japan the ComScore findings are not surprising. It truly is a global Internet/Economy.

Posted by Bill Flitter at November 9, 2006 8:57 PM | TrackBack (0)

« Widgets: A Good Example of RSS Being RSS | Main | The Revenue Streams of 2007: RSS »

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