The Elements of Typographic Style
Renowned typographer and poet Robert Bringhurst brings clarity to the art of typography with this masterful style guide. Combining the practical, theoretical, and historical, this edition ($17) is completely updated, with a thorough exploration of the newest innovations in intelligent font technology, and is a must-have for graphic artists, editors, or anyone working with the printed page using digital or traditional methods.
Geeft it for $17
The Money Book for Freelancers, Part-Timers, and the Self-Employed
‘The Money Book’ ($10) lays out the key issues for workers who don’t have benefits. It hits on the major themes of saving regularly, planning for retirement, and managing your taxes when you, the worker, are ultimately responsible. Its conversational tone makes it easily accessible for readers who aren’t inclined to read about how to crunch numbers and budget.
Geeft it for $10
Last Minute Geefts For This Christmas
We’ve put together a Christmas geefts guide for all you geeks out there. Happy holidays!
The Idea Writers: Copywriting in a New Media and Marketing Era
This book ($12) is a must read for any copywriter and anyone looking to understand the new realities of the brand creativity business.
A memorable slogan has been the cornerstone of every great ad campaign. In the past, writing one great headline could launch a career. But today’s advertising campaigns are interactive, multi-platform and ongoing, and the copywriter’s canvas is vast. At any given time, a copywriter may be conceiving a video game, writing a TV show, maintaining a Twitter feed, creating a mobile app or an interactive installation or, yes, writing a headline or a TV script.
Geeft it for $12
Meet The FlatMate Secretary Desk
Seems like the latest tech developments are affecting furniture design. The Flatmate Secretary ($1300) was conceived by Michael Hilgers for Magazin, it is only 5″ deep, but when the top is folded out it has a workspace of 28″ wide by 16.5″ deep. With many using their phones or tablets as computers, this looks like a more than adequate work desk for a small studio or office.
Geeft it for $1300
McTiVia Wireless Mac-to-TV Connection
This box attaches to an HDTV in order to display your Mac’s video wirelessly. The McTiVia ($199.99) connects to your HDTV via HDMI, and a software component on your Mac tells it to transmit a signal to the McTiVia. The box can also act as a wireless access point for your home network, and has a USB port for connecting a mouse and keyboard to control your Mac.
Geeft it for $199.99
The Filter Bubble: What the Internet Is Hiding from You
The Filter Bubble ($14.91) is an outstanding book–a compelling and important argument, delivered persuasively through real reporting, analysis, telling anecdote and hard data.
One of Eli Pariser’s central points is that personalized internet services–Google, Facebook, advertising–can put you into a “you loop”, in which they show you what you think you want, and then you wind up wanting those things more because you see them more often. Invisibly, your momentary impulses (click on this, ignore that) shape your reality, and your reality shapes what you respond to.
Geeft it for $14.91
The Master Switch: The Rise and Fall of Information Empires
The question Wu (a veteran of Silicon Valley and professor at Columbia University) raises in The Master Switch ($15.19) is whether the Internet is different, or whether we are merely in the early open phase of a technology that is to be usurped and controlled by profiteering interests.
Geeft it for $15.19
Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising
Master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition ($11.79) gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies.
Geeft it for $11.79
Microsoft Touch Mouse
Optimized for Windows 7, this multitouch beast also packs the BlueTrack Technology, allowing you to use it on almost any surface. Don’t try to us it on an MacBook though! Released in may 2011, but available on pre-order ($79.95).