Announcement of Microsoft's Contextual Ad Program. a MIX06-up?

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Scott Jangro has been in the affiliate marketing industry since 1999 when he started his 5 year career as a product manager at Be Free, turned Commission Junction. He's probably better known as the voice of Be Free on the affiliate message boards. Since then he has gone off on his own to form a successful affiliate and search engine marketing company.

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Filed under: Contextual Advertising - February 15, 2006

In Jen's newly discovered free time she's been delving into some light reading -- starting with the list of sessions at MIX06, which Microsoft describes as

72-hour conversation between Web developers, designers and business leaders. When you attend MIX you'll learn the latest about IE7, Windows Media, Windows Live!, as well as "Atlas", Microsoft's new AJAX framework

Jen discovered that in the session titled "Introducing adCenter – Microsoft’s Next Generation Advertising Platform", there seems to be an inadvertent naming of their contextual advertising program: ContentAds.

adCenter is the next generation of online advertising that will allow you to conveniently plan, execute, and adjust your online advertising programs. Get the insider view of our current search advertising pilot in the U.S., our plans for ContentAds in 2006 and a preview of the innovations we're testing at the Microsoft adLabs.

Nice find Jen.

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» Musings on the Market Size of Affiliate Marketing and Contextual Marketing from ReveNews - Beth Kirsch
I was IMing with Scott Jangro today and we’re we both commenting that our blog muse has left us uninspired lately. Then I read a great piece by Scott (guess he found his muse) that pointed out JenSense stumbled upon the new name of MSN’s answer to ... [Read More]

Tracked on February 16, 2006 12:23 AM

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