Business Topics (general)

Steve Jobs: three pieces of wonderful online material

Paul Emmerson, freelance writer, UK

Steve Jobs: 1) an infographic with personal facts, 2) an infographic about his management style and 3) a pdf about his presentation techniques.

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Cartoon: android vs apple vs blackberry

Paul Emmerson, freelance writer, UK

Here’s the link to a funny cartoon that compares the three smartphone paltforms. It raises all the important issues in marketing.

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Discussing Google using infographics

Paul Emmerson, freelance writer, UK

Infographics – information presented visually – are a great stimulus to discussion. Here are three infographics about the history and importance of Google, a topic that just about all BE students are interested in and can discuss.

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Hersey and Blanchard’s leadership model

Paul Emmerson, freelance writer, UK

This is a management model that gives four different leadership styles, and suggests that leaders should choose an appropriate one depending on the competence and motivation of the follower.

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PR, IR and GR – 3 types of Communications ‘relations’

Paul Emmerson, freelance writer, UK

Be aware of these three terms used by people in the Communications area.

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A supercharged SWOT

Marc Lecoubet, high school teacher, La Garde, France

SWOT analyses are a basic part of a BE teacher’s toolkit. Here is a version with added categories that will stimulate any student used to thinking strategically about their business.

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Communications vs Marketing

Paul Emmerson, freelance writer, UK

This post suggests two speaking activities on the topic of Communications, one for in-work and one for pre-experience students.

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