Our Commitment

The Media Center is a nonprofit think tank committed to building a better-informed society in a connected world.

Strategic Intent: To improve all segments of society through the enlightened use of media and enabling technology.

Vision: To be the global leader in providing intelligence and insight into the future role and use of media and enabling technology.

Value: To provide superior insight into the future role and use of media and enabling technology.

Mission: The Media Center helps individuals and organizations worldwide acquire intelligence and apply insight into the future role and use of media and enabling technology.

Through research, education and unique learning experiences, The Media Center acts as a catalyst to instigate, agitate and facilitate cross-sector conversations to identify pathways to the visible future.

The Media Center helps leaders in media, technology, academia, philanthropies, NGOs, non-profit and other businesses understand the challenges of a changing multimedia world. The Media Center's programs stimulate innovation and provide knowledge and strategic insights for personal, professional and organizational growth.

Members of The Media Center Network receive proprietary access to key events, symposia, seminars and executive retreats. They also receive proprietary actionable research, and unique collaboration opportunities worldwide with Members representing multiple sectors and geographies in the media and enabling technology space. The Media Center conducts research, educational programs and symposia and facilitates strategic conversations and planning on issues shaping the future of news, information and media.

A division of The American Press Institute, The Media Center was established in 1997 to help the news industry devise strategies and tactics for digital media. In September 2003 it merged with New Directions for News, an independent media futures think tank. The merger created a global, multi-disciplinary network of researchers and leading thinkers focused on the future of media and the behaviors of consumers in a media-centric world.

Services:

The Media Center provides a variety of services and programs that enable organizations to better tackle multimedia strategies including:

> Research on the emerging habits and behaviors of consumers including Ethnographic and Proprietary Qualitative Research Activities

> Strategic plans and approaches for media integration, diversification and convergence

> Organizational and culture training for news organizations

> Management briefings and workshops on forces shaping the business and use of news, information and media

> Scenario planning

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