Listen to the session: Call to Action | The We Media Global Initiative
Moderated by William C. Weiss (Media Center) and Andrew Nachison (Media Center), with Jeff Belk (QUALCOMM), Jean-Marie Colombani (Le Monde), Graeme Ferguson (Vodafone), Scott Heiferman (Meetup), Dr. Paul Jacobs (QUALCOMM, pre-taped), Katherine von Jan (Infinia)
Download MP3s: Part 1 | Part 2

In addition to providing a forum for people who normally don't have a chance to interact, and as many tools as we can to enable those interactions, The Media Center is also focused on cultivating real, actionable goals to derive from its events and forums. The following is a draft from a Wiki established to help assist in that effort:

The Situation
The media plays a key role in discovering, explaining and distributing information essential to informed self-government and to fostering engaged, knowledgeable citizenship. The internet, wireless networks, and widely available mobile technologies now allow ordinary citizens not only to consume media but to create, share, aggregate, remix and redistribute it - to BE media. Ordinary people, as well as institutions that were once thought of something other than media, are now direct participants in the media, increasing their power to communicate with each other and to hold governments to account.

The Ambition
To harness the power of information technologies and human ingenuity for the common good, we propose a worldwide We Media Global Initiative to invest in bottom-up media. The initiative will connect and inspire individuals and organizations to take action - to materially do something - to give voice to marginalised groups, to encourage government accountability in all countries and to help people not only access but productively apply and derive knowledge from the extraordinary volumes of information distributed throughout the connected society. It is also designed to create and incubate business and donor networks to sustain the initiative into the future.