 Brad is the Chief Operating Officer of the Keller Fay Group (kellerfay.com), the award-winning word of mouth research and consulting company he co-founded with CEO (and fellow BrightSight speaker) Ed Keller. He is also the co-author, with Ed Keller, of The Face to Face Book, schedule to be published in March 2012 by the Free Press imprint of Simon & Schuster. In The Face to Face Book, the world’s pre-eminent word of mouth marketing experts demonstrate how in-person social networking, not online social media, is the key to soaring revenues. Based on his firm’s extensive research, the book includes illuminating social marketing case studies drawn from leading companies such as Apple, Best Buy, Dell, General Mills, Kimberly-Clark, LL Bean, MillerCoors, Procter & Gamble, and Toyota. TOPICS Brad, co-author of the highly anticipated book, The Face to Face Book (publication: March 2012), helps you think beyond social media to become a “total social” organization. While many companies are enamored of social media, consumers rely primarily on offline channels – such as face to face conversation – when they talk about you and your competitors. Consumers are hardwired to share, and the things they share in real life (IRL) have a much bigger impact. Companies that want to drive demand for their products and services need to integrate a “total social” mindset throughout their organization. Drawing on the most comprehensive “social” research in the world today, along with successful case studies, Brad will tell you the 10 most important things your organization can do to now to prosper in a “total social” world. | Google and Keller Fay collaborated to study the effects of the Internet and Internet enabled devices on word of mouth conversations about brands.
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Brad Fay
TAGS: Marketing, Social Media
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