InteracTiVoty

	About InteracTiVoty Founded in 1997, TiVo, a pioneer in home entertainment, created a brand-new product and service category with the development of the world's first digital video recorder (DVR). Today, the company continues to revolutionize the way consumers watch and access home entertainment, by making the TiVo DVR the focal point of the digital living room: a ... more
Unlucky 7: Modern Viewing of "Modern Family" - Jonathan Steuer-TiVo By Jonathan Steuer Last month I critiqued Bill Carter's ... more
Canoe ITV is Dead. Long Live Interactive Television! - Mark Risis-TiVo By Mark Risis As we bid adieu to Canoe, let's not declare Interactive TV dead in its wake. Interactive TV is in fact very much alive, thanks in large part to the efforts of Canoe ITV. One of Canoe ITV's greatest accomplishments, which we should acknowledge posthumously accordingly, was that it to put a big shiny spotlight on the notion of making... more
Buffering and the Queue - Alex Petrilli-TiVo By Alex Petrilli Our recent press release caused quite a stir,  – a big-wooden-spoon type of stir, not a dainty-teaspoon type of stir. Misquoted, misrepresented, misinterpreted; we received... more
TV Ratings: Gimmick, Chicanery or Currency Manipulation? - Jonathan Steuer-TiVo By Jonathan Steuer How delightful! The New York Times has provided me with a perfect opportunity to continue my ranting! The February 2, 2012 front-page piece by Bill Carter on TV network ratings trickery provides a... more
Is the Super Bowl Commercial Value a Coin Toss? - Greg DePalma-TiVo By Greg DePalma Heads or tails? Watch for the commercials… or the game? Spend $3.5 million for thirty seconds in the big game… or a month of ads on cable TV? Last year was one of the most exciting games in Super Bowl history and its TV ratings were astronomically high. Super Bowl XLV became the ... more

More InteracTiVoty TV Ratings: Gimmick, Chicanery or Currency Manipulation? - Jonathan Steuer-TiVo Is the Super Bowl Commercial Value a Coin Toss? - Greg DePalma-TiVo Tots, Teletubbies and the Future of TV Measurement - Jonathan Steuer-TiVo The Myth of Sports Viewing and Time-Shifting - Alex Petrilli-TiVo Are Your Ads DVR-Proof? Hollywood is Tops. - Greg DePalma-TiVo Smart Car, Smart TV - Greg DePalma-TiVo C3 Should Have Advertisers C-ing Red - Alex Petrilli-TiVo TiVo Audience Research: Do Vignettes Really Work? - Greg DePalma-TiVo, Inc InteracTiVoty: Value of DVR Inventory - Mark Risis - MediaBizBloggers InteracTiVoty: The Real Problem with Set-Top-Box Data: If You Had It, What Would You Do With It? - Todd Juenger - MediaBizBloggers archive