MobHappy

This week, I’ll be speaking at the Guardian’s Mobile Business Summit, which has an excellent line up, as you would expect. If you’re going to be there, please come and say Hi. My session is about mCommerce – no surprises there. But I think we often lose sight of what mCommerce is as it embraces [...]

The School of Communications Arts teaches young people all they need to know about a career in communications, from a Creative in an ad agency to a Suit in a PR agency. Every year, the intake form their very own agency and answer real briefs from genuine clients. They also win awards in competition with [...]

I’ve had a bit of a dislike-hate relationship with Bluetooth marketing over the years. I’ve been very critical of Bluespamming – the indiscriminate blasting of a marketing message to all mobiles in the vicinity who happen to have their Bluetooth switched on, as if that was consenting to the spam. I’ve also been pretty sceptical [...]

Check out this month’s Carnival of the Mobilists, which has been finely curated by Francisco Kattan. If you’re not from around these parts, the Carnival collects together the best writing about mobile from the previous month. And jolly good it is too this time. If you write regularly or occasionally, being included is a great [...]

You may have read in the news over last few weeks that I’ve taken the decision to return to a full time role in the mobile marketing scene, as Chief Marketing Officer of Eagle Eye Solutions in the UK. I thought I’d take the opportunity here to explain my thinking a little and why I [...]

The paying-people-to-view-ads model is the vampire of digital marketing. No matter how many times it dies, it pops right back up in some reincarnation. So here’s my attempt at a wooden stake through the heart. I know my stake won’t work. I know entrepreneurs will keep trying it. But this is at least a reference [...]

It’s a while since I’ve been blogging regularly, but as I’m now leaving Google, 5 years to the month that I started at AdMob, I want to get back to some more writing. Not necessarily just here, but guest posts on other sites and maybe even in print, if that isn’t sooo last century. I [...]

Last week, I was very privileged to attend the Executive Development Program at Singularity University in Mountain View. This is basically a briefing by the world’s top experts on disruptive and exponential growing technologies like medicine, energy, biotech, nanotech, Artificial Intelligence and 3D printing. The Singularity has long been an interest of mine and you [...]

One of the theories many of us have been writing about for ages now is that there’s a whole bunch of people who are part of Gen MO. Or people who use the mobile exclusively. To be clear, this is not about cutting the cord and getting rid of landlines, but people who only access [...]

TechCrunch covered an interesting story this morning about a blacklist of people and companies to avoid doing business with if you’re a startup – or anyone with access to the database, I guess. It’s the brainchild of The Founder Institute, a very early stage startup accelerator and entrepreneur training program, with branches throughout the world. [...]