POCito Best Memory Competition!
Take the chance of winning 1 weeks stay in Åre, Sweden for the family! Don’t miss your chance of winning a skiing holiday for your … read more
The Fornix helmet wins first prize at the ISPO Awards
Fantastic! We are cheering loudly as we get the message here at the POC HQ office in Stockholm. The Fornix is: POCs most recent ski … read more
We’re excited to share our third POC MAG!
It’s a true privilege being able to share just the topics that interest, influence and concern us: Aspects and angels that influence the culture that … read more
Who can afford being vain at 150Ks down an icy slope?
POC’s firm mission since we started in 2005 has been to do the best we can to possibly save lives and reduce the consequences of … read more
POC MAG – Pop Prophet feat Janelle Monáe
Music is her weapon and the world is her stage. Behold the futuristic vision of janelle Monáe. WORDS: Steve Yates “Are you ready for an … read more
POC MAG – Bird´s Eye View
Far above the human eye and lower than the planes fly, aerial photographer Kacper Kowalski shows us another way of looking at our world. Words … read more
POC Alpine Team Athletes and the WC season
We are looking forward to a new season together with our amazing athletes! We are looking forward to another season together with Julia Mancuso, Bode … read more
POC MAG – Gone Fishing
A ripple of interest in the idiosyncratic fish shape is spreading across the surfboard world. Words: Shannon Denny Photography: Mark … read more
POC MAG – No Man is An Island feat Danny MacAskill, Daniel Dhers & Martin Söderström
Three riders a the top of thei individual disciplines com together in cataclysmi clash of style, skil and backgroun for a different kind of bike … read more
POC presents POC WO
POC WO engineered for women POC WO. WE always refused to address women with the usual “rosy – girly – stuff”, we think it’s ridiculous. … read more