Moodagent is the ideal solution for people who have collected hundreds, if not thousands of tracks, and is a new and innovative way to discover and rediscover your music.
Moodagent & Mixberry Media join forces to deliver mood-based audio advertisement.
Moodagent and Mixberry Media is proud to announce a partnership that can change the future of audio advertising. For years, the world has talked about the arrival of mood-based adverts; finally, the promise of direct targeting through sentiment analysis is fulfilled.
Moodagent and Mixberry Media are developing tools that make it easy for advertisers to target desired audiences when the listener is in the mood for it, therefore making ads more relevant and much less intrusive. Brands will be able to determine a specific song to embody the essence of their message and, as a result, have their ads heard when the listener is enjoying other tracks with the same emotional data and characteristics. This allows advertisers to communicate the core value of their brand as they perceive it and deliver it to users when they’re in a similar mood or state of mind.
Brands are now able to target such moods and emotions as Happy, Sad, Angry, Tender, Sensual, Fear, and varied levels of each. These combined with genres of music is a winning approach to web and mobile advertising.
“At Moodagent we have the World’s most extensive collection of mood data enabling us to precisely decode the exact mood of any given track”, said Peter Berg Steffensen, CEO at Moodagent. “Our knowledge of emotional analytics, user behavior and perception, combined with the ability to connect this data with specific products, provides us with the key to an unparalleled precision for targeting audio advertisement. Together with Mixberry Media, we’re taking audio adverts to the next level”.
Moodagent and Mixberry Media, the premier global audio ad network, have engaged with major players like Nokia, Spotify and Microsoft who will be among the first movers in this new field of targeted audio advertising. But anyone broadcasting music, be it commercial radio, music streaming services or podcast providers, can benefit from this new technology. And naturally, anyone with a featured campaign can more precisely reach the intended target audience with higher precision at the appropriate time.
“The positive reception and retention of the advertiser’s message has a lot to do with the consumer mood”, said Andre Hawit, CEO at Mixberry Media. “Our ads are delivered real-time taking into consideration all known user conditions at the exact moment the ad is delivered. We believe our partnership with Moodagent will create huge opportunities for brands and advertisers to reach their target audience at optimum time.Even the ad content has the ability to change or the entire ad delivery may be canceled based on the expected effect on the consumer.”
The future of mood-based advertising has only begun. Look for more announcements from Moodagent and Mixberry Media as they move forward, determined to improve the world of digital audio advertising.
For further information, please see the official press release