The Social Customer by Adam Metz

“The social customer is your NEW customer. And if you don’t recognize it, they will be someone else’s new customer. Adam Metz presents a clear, concise game plan for attracting them, connecting with them, and keeping them. Don’t just buy this book: invest in the content. Actually, invest time to implement the content.”  –Jeffrey Gitomer, author of The Little Read Book of Selling and Social BOOM!

“I’ve seen the future of marketing and it delivers in less than 300 pages. Adam Metz’s The Social Customer makes a compelling case for revolutionizing your thinking about how you connect and build a relationship with your customer in a fashion that shrinks your marketing team and amplifi es the love the world feels for you and your product. Not easy stuff, and, done the wrong way, it’s dangerous.”  –Chip Conley, Founder of Joie de Vivre Hospitality and author PEAK: How Great Companies Get their Mojo From Maslow

“Read The Social Customer and lead in your industry. Adam gets you up to speed quickly on social business, whether you’re in marketing, sales, service, product development, international – or running the company.”

–Anneke Seley, Founder and CEO Phone Works, Author Sales 2.0; Improve Business Results Using Innovative Sales Practices and Technology

“With breathtakingly rapid influence in the hand of every customer, brands clearly must join the conversation to survive and thrive. Adam Metz clearly lays out the case—and plan—for large-scale social CRM strategy.”  –David Weekly, Founder, Chairman, and Chief Product Officer of PBworks

“Now more than ever, customers are empowered when they conduct business online. The Social Customer clearly educates today’s business leaders on how to create mature, effective and dynamic processes to leverage social business properly.” –Clate Mask, Cofounder and CEO at Infusionsoft

“A valuable and information read for any business executive looking to drive results and revenue by leveraging social media and social CRM tools. Adam’s done a great job of making sure that The Social Customer provides tangible strategies to help businesses ensure ROI from these initiatives.”–Larissa Gschwandtner, Vice President at Selling Power

“Adam did something here that few others have done. He’s been able to apply Social CRM principles to thinking about a brand.
He manages to mix concepts, frameworks, and practical advice into a heady and rich brew that pretty much lets readers—especially those in marketing and sales—know what they need to do when it comes to dealing with this new breed of customer.” –Paul Greenberg, author of CRM at the Speed of Light

“Adam Metz is a social CRM pioneer, consultant, and practitioner. His book is well-written and engaging, offering practical guidance to anyone interested in this important topic. In a field dominated by self-proclaimed gurus, it’s nice to find someone doing solid work. This book is worth an investment of your time!” –Michael Krigsman, CEO of Asuret Inc., and Respected Blogger at ZDNet

“Adam has done two things in this book. He’s combined the theory with the practical. What’s important to know about social is that it is a shift in business culture, processes and results. Adam has not only explained the theory but also makes theory of “how social works’ applicable to real business. Great read!” —Dr. Natalie L. Petouhoff, Chief Evangelist and Social Business Strategist

“There are plenty of good social media books out there that help you understand how to use Twitter and Facebook. This is not one of them. This is a business book which goes beyond tools, fans, and followers and really helps organizations understand the business impact of the social customer. If your organization has customers, then you need to read this book.”
–Jacob Morgan, Principal, Chess Media Group

“Social Media is no longer just a buzzword—it’s a means of doing business with your brand’s community. Never in history has it been so simple, and so affordable, to turn regular ol’ customers into powerful evangelists. Adam Metz meets the challenge of delivering a definitive guidebook on Social CRM.”  –Chris Pirillo, Business Strategist, Pirillo.com

“The new ‘breed’ of customer wants to deal with brands that offer a positive experience and they want to have that interaction ‘when, where and how’ they choose. This new customer, the ‘social customer’, is a reality that businesses must learn to deal with and engage.”
–Mike Fauscette, GVP, Software Business Slutions, IDC

“This book connects two key dots in the customer equation: knowing why your customers uniquely do business with you and taking actions that cause them to repeat that choice more frequently.”–Rich Blakeman, Sales Vice President, Miller Heiman, from the Afterword

Establishing a social presence and monitoring conversations are only the beginning of how brands can utilize social media as a business tool. It’s only when social CRM is strategically utilized that companies can begin to truly monetize their social media following. Let Adam Metz teach you all you need to know about the Social Customer and how to make social CRM work effectively for your business. This book should become the social CRM reference book for any CMO to have open on their desk.–Neal Schaffer, Author of Maximizing LinkedIn for Sales and Social Media Marketing