The Intersection of Research, Branding, Marketing, Politics and Sociology 178 posts

7 Steps of Brand Advertising Success

Brand advertising success doesn’t necessarily equate to instant profits. There are different goals for brand advertising, and a complete strategy ultimately leads consumers through the Seven Steps of Brand Advertising Success. That’s the subject of Part 2 of the Brand Advertising Success Series. If you missed Part 1, follow the previous link to read it now and learn about the types of brand advertising. Read more

An Introduction to Brand Advertising and Creative Inspiration

Brand advertising has been around for centuries, and during that time, the art and science of brand advertising has evolved to take on a variety of forms. Today, brand advertising can be a highly direct promotional message or an indirect social media conversation. In other words, the rules of brand advertising have blurred. Read more

“Hey, don’t I know you? Aren’t you…”

For most people, being recognized by a stranger can be unsettling. For a pop singer or a company that’s been investing in marketing, though, that’s music to the ear. It’s called brand awareness, and it drives sales. Read more

This week, Jaguar launched a rebranding campaign with a new logo and a revamped brand image. In an attempt to modernize the brand and appeal to a younger demographic, Jaguar introduced some elements into its logo design that looks more 3-dimensional and introduces a chrome gradient effect (much to many designers’ dismay). Read more

I don’t know about you, but as I go through my day, I see things that really make me wonder. Pink hair with blue highlights, beards that could house a nest of sparrows, leather tights with 5-inch heels… I have to ask myself “Why?” Clearly those fashion statements are fulfilling a customer need, but only those customers could (if I dared ask) tell me why. I might have my own opinions, but it’s not about me. So let’s analyze that. Read more