Today is Day One of the new VoodooVox, a combination of Call Genie, UpSnap Mobile, and the “old” VoodooVox. Through this combination, we bring the legacy mobile expertise of Call Genie, the sales experience of UpSnap, and our analytics platform to offer a unique opportunity for mobile advertisers and publishers.

Mobile targeting can mean many things, but to us it means using the information we compile on phone numbers and their owners to place more relevant ads. We have the largest single source of rich demographic data on phone numbers, and after having served almost 6B ads we know this information leads to improved ad yields.

Is it a 70 yo grandma or a 20 yo college student playing your mobile game? Is it a home owner or a renter responding to your pay-per call ad? And what are the incomes of each group of respondents?

We’ll tell you.  And the information will benefit every stakeholder in the mobile sector.

That’s what we call Smarter Mobile Advertising.

Today we are happy to announce an update to our caller analytics platform. This release integrates census data, provides new activity reports and further enhances the reporting APIs.

Census Reports
Our dashboard reporting has been focused on caller analytics, and with this release we took it a step further to report on census data for all US based phone numbers. This gives us nearly a 100% hit rate on actionable information for every US phone number.

Activity Reports
In addition to the new caller focused reporting, we have added call activity reports, which allows our users to quickly visualize what their call activity looks like. In this release we are reporting on call activity by hour, direction, and duration. We have been working closely with our partners to bring them reporting that they haven’t had before, and this is just the first step in activity based reporting.

Improved Reporting API
As we have done from the beginning, we build calleranalytics.com around the same APIs that we make available to developers. In this update we are happy to provide a more robust EventReport API which allows developers to read the same event information that we using to create our dashboard reports. We have also updated our Event.Create and Caller.Update documentation to reflect what fields are currently supported by the EventReport API.

We are excited about this release and the framework it puts in place for us to create more advanced reporting. Please contact us anytime with comments, questions or issues you might have. We wish everyone a happy New Year and invite you to follow us on Twitter and Like us on Facebook for staying up-to-date on Caller Analytics.

We think context makes every conversation better. The demographic information associated with phone numbers can help businesses and mobile application developers create much better products.

To help catalyze the development of these products, we’re awarding $1M of data in to all approved developers. There’s no catch. If we like you’re app, you get our data. No commitment, no obligations, just free data.

Check out the T&Cs here.

We look forward to helping you!

Our goal is to have the single best source of information related to cell phone numbers. We’ve evaluated every source of cell phone data from all the top tier data vendors, and here’s what we’ve found.

1) There’s about 50% overlap amongst all vendors

2) No single source has greater than 20% hit rate on our test file of ~30K numbers

3) Every source has meaningful number of unique files

We are convinced the composite DB we’ve created and the tools we’ve developed to access the data will save developers tremendous time and effort. We’ll focus on making the best cell phone data available to you so you can focus on building great apps and services.

We love Foursquare, but the analytics they provide on user check-ins is not all that helpful. Basic info on check-in activity and group demographics is the merchant gets.

Foursquare and similar services could pass us phone numbers, and we’d return relevant pieces of info that would better profile those who are checking in. Gotta think this info would be quite valuable to merchants. And of course the individual user data would not be passed to the merchant, so the user’s privacy would be protected.

Every mobile ad network talks about the sophistication of their ad targeting algorithm. But at the end of the day it’s just guess work. Here’s a thought: why not use specific information on the user we’re able to provide based on phone number? We’ll tell you if it’s a 50-something HS educated male or a 25 yr old female college grad using your app.

Advertising performance and yield are a function of context. So take the guess work out of your modeling and use real data on your users.

Our database has identified over 25M cell phone owners who speak English but prefer Spanish. Our tests have shown that Spanish language ads on English language sites perform 300% better than English ads.

Since US Hispanics over-index for mobile apps and games, the ad networks can improve engagement simply by serving Spanish language creative to the appropriate audience, even in English language apps.  Our API has a language flag, so we can easily tell you how to most effectively communicate with your audience.

Nice goal to have, but realistically not likely to happen given the fact that a meaningful part of the population is cycling through new phone numbers on a regular basis. So because of this, we asked ourselves how we can help when we don’t have demo information on a specific caller.

The answer we think is to return Census info associated with the person’s zip code. We always get zip code information on individual phone numbers, from which we are able to gather information that helps paint a picture on the person calling you or downloading your app.

Caller ID info on cell phone calls expensive. It need not be.

While we primarily intend for VoodooVox to support companies building applications requiring rich detail associated with phone numbers, our tech team use our APIs to build really cool browser plug ins that take the cost out of looking for Caller ID info.  The plug in turns every phone number on a web page into a query on our best-in-class data base.

You can check it out here.

The plug in is free, and you get 10 free look-ups once installed.

We’ve taken a look at many business contact directories, and some of the best data we’ve yet seen comes from NetProspex.

We’ll soon have their crowd-sourced directory of ~25M verified contacts available through our service. Why is this important? Because many calls still occur on old-fashioned office phones, and the best source to add context to these calls are the companies aggregating leads.  Netprospex data will give us great information on B2B calls, and we’re excited to bring this source online.