Chuck D Talks New Public Enemy Albums, Skid Row Festival Performance
BILLBOARD(CLICK
HERE)
While Public Enemy prepares to stir up some hype with a performance on
the eve of Martin Luther King, Jr. Day, Chuck tells Billboard.com that
the legendary hip-hop group will return in full force this year with
two new studio albums.
"Most of My Heroes Still Don't Appear on No Stamp," a new full-length
produced with the help of longtime collaborator Gary G-Wiz, will be
released in June, while a follow-up, "The Evil Empire of Everything,"
arrives in September. Chuck D describes the albums as "two concise
statements that are connected in the same breath."
In the meantime, the rapper plans to address journalists on Sunday
(Jan. 15) from one of the nation's poorest districts, a sliver of
downtown Los Angeles known as Skid Row. Chuck D says that he wants to
expose the effects of America's housing crisis on this struggling
district during a morning press conference at the Grammy Museum. "Skid
Row has been called 'the dirty secret of L.A.' for, like, forever," he
explained on the phone from his Atlanta home on Thursday. "And so, I'm
gonna be loud about it."
Later that day the Operation: Skid Row street festival will benefit
the Los Angeles Community Action Network (L.A. CAN), an organization
assisting Central City East's homeless by providing low-income
families with stable housing. The event will culminate with a Public
Enemy performance that ushers in a milestone year for the group: this
month marks 25 years since the release of its debut album, "Yo! Bum
Rush the Show."
Chuck D says that this weekend's festival should help align rap music
with public service, as well as leave behind American hip-hop's
reputation as a vehicle for brands and blatant greed. Groups scheduled
to join Public Enemy for Sunday's festival include X-Clan, Yo-Yo, and
Freestyle Fellowship.
"[Outsiders] look at rap music and artists in hip-hop as being as
elitist as the power structures that keep them down," he says. "You've
got organizations in your city that are trying to say and do the right
thing--who are practically invisible--fighting for some media time.
"What other place do I have? My place in hip-hop is not to be a
tycoon, making trillions with a yacht. That's not my place. My place
is maybe bringing people together and me being able to identify and
illuminate a cause, and we'll make it comfortable for them to be
themselves but say what they've really been wanting to say all along,
you know, with my protection."
Later this year the group will qualify to join the Rock and Roll Hall
of Fame ranks with their Def Jam brethren, Beastie Boys and
Run-D.M.C., a potential honor that humbles Chuck D.
"We gotta work to get there," he said.
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Still fighting the power
VC
Reporter Chuck D Still fighting the power (CLICK HERE)
Hip-hop legend Chuck D brings the noise to Ventura this weekend
By Chris Jay 01/12/2012
Chris Jay Of VC Reporter
The title of living legend is bestowed far too easily in the music
world, but if there ever was a man who deserved such honor its
undoubtedly Chuck D. As the leader and founder of the ground-breaking
rap group Public Enemy, hes been a pioneer in both music and social
activism. A likely candidate for next years Rock and Roll Hall of
Fame, having been responsible for of some of musics most important
albums, like Fear of a Black Planet and It Takes a Nation of Millions
to Hold Us Back, as well as anthems like Fight the Power and Bring
the Noise, Chuck D has come to represent everything thats great
about art passion, integrity, courage and controversy. We sat down
with the Hard Rhymer for a lengthy and insightful conversation about
the state of hip-hop, the struggles facing independent artists, his
upcoming concert to support the Occupy Skid Row movement and, if you
can believe it, his current hometown of Ventura.
VCReporter: Lets get right to it. How does a hip-hop legend from the
East Coast end up living in Ventura, California?
Chuck D:
Cause Im a citizen of the world, and after going to 78
countries all over the world, every place is every place, everything
is everything. But (laughs) my wife happens to be from California and
my latest child was born in California. So that makes sense, too.
Chris Jay Of VC Reporter
How long have you lived in Ventura?
Chuck D:
Long enough. (Laughs.) Long enough to know everywhere to go. Im in
other parts of the country also [that are located] 40 to 50 miles out
from the main city. So Im not really L.A. Im not really New York,
Im from Long Island; and Im not really Atlanta, Im in Fayetteville,
down in the cut. To be away from the city but have access to the city,
Im really lucky to do so. Santa Barbara and Ventura is like, to me,
the South of France. Its the closest thing youre gonna get to the
South of France in the United States.
Chris Jay Of VC Reporter
Did you ever envision yourself living on the West Coast? You and
Public Enemy are so identified with New York.
Chuck D:
Well, its unfair to classify me as New York. I was raised in New York
for the first 25 years of my life, coming from Long Island, but I
didnt know where I lived exactly. Once you become a world traveler as
I did 25 years ago, youre not really categorized anymore as being
from one place. If anything, youre a world mutt. Did I ever see
myself living on the West Coast? I like everywhere I live or I
wouldnt live there. My wife makes everything possible, and Ventura
and Santa Barbara made everything possible. I never could see myself
living in L.A.; so thats why it never happened. Also, theres
everything California has to offer as a state. Ive driven up the
coast many times. San Luis Obispo. Monterey. The Bay area. Beyond the
Bay area. Along the 5. Along the 99. Im a world explorer. Im the
closest thing in my genre of music to Johnny Cash but Johnny Cash was
the man in black; Im the black-ened man.
Chris Jay Of VC Reporter
Does all that stem from the fact that Public Enemy was one of the
first rap groups to really explore international touring?
Chuck D:
Were the first group that scoured the earth at a consistent basis. We
built our fan base everywhere outside the United States and not in the
United States and then it caught on here.
Chris Jay Of VC Reporter
I always found it strange that the first country to really embrace you
was the UK.
Chuck D:
Yeah. We put it all on our second album. Its right there at the
beginning of the album. Welcome, London. It was like pandemonium, and
that was shocking to everybody here in the United States who didnt
think rap was anywhere. Its stupid when people ask me in the new
millennium, So what do you think about international rap? and Im
saying, like, Shit, our second album told you it was international.
Its just like when they ask you, What do you think about white kids
doing rap? Well, the Beastie Boys kinda put us on. (Laughs). Also,
salute to them for being elected to the Rock and Roll Hall of Fame. It
wouldnt be possible for us if it wasnt for Run-DMC and the Beastie
Boys.
Chris Jay Of VC Reporter
Speaking of the Rock and Roll Hall of Fame, do you think youll be the
next rap artist inducted?
Chuck D:
Thats not for me to say.
Chris Jay Of VC Reporter
Thats a very political answer.
Chuck D:
Im the closest they find in hip-hop, me and Questlove, that could
tell you just as much about Jerry Lee Lewis as [as I can tell you
about] Raekwon from the Wu-Tang Clan, and that usually is not a given.
So it would be an honor to me cause I grew up as a sports fan. So the
Hall of Fame is very important. If Im talking baseball, you know,
Cooperstown, or Springfield in the NBA, or Canton in the NFL, but Im
in music so the Rock and Roll Hall of Fame is very important.
Chris Jay Of VC Reporter
Think therell ever be a Hip-Hop Hall of Fame?
Chuck D:
I would like to see a Hip-Hop Hall of Fame but the biggest thing Ive
waited for and been proactive about is helping hip-hop be seriously
looked upon as an infrastructure amongst its own to take care of
itself. Its been treated like bullshit from within and bullshit from
the outside. Its treated as a hustle. To me, its craft. Im envious
when I come into places like Salzers and see T-shirts like The Who
and Pink Floyd. I mean, they have a Wu-Tang shirt cause people think
its the thing of the moment but, I mean, weve had the most
prodigious logo around the earth, hip-hopwise, and we need company. So
Wu-Tang is company, Run-DMC, Beasties we look for the company of our
peers to make our genre strong as far as a craft, not as this thing
thats trendy. Oh, its hot, so it made the pop charts because its
dysfunctional. Thats bullshit to me. They rely on rap music and
hip-hop to break through the mainstream only because its so
dysfunctional that its shocking. Im not into to that. Either you
fucking get down or you dont.
Chris Jay Of VC Reporter
In the mid 90s, when more materialistic and violent messages started
to take over rap music commercially, did you see that coming?
Chuck D:
Yeah. It usually comes with commerce. When things become a business
you can expect a lot of contriving after that. Thats what happens.
People were like, All right, you know about gangsta life so make a
whole gangsta album, or someone else says, I got to keep it real,
so they make nine-tenths out of a record all about the stark reality.
At least back then in the day, people would leave one record for the
good of the hood, so to speak, and that began to change in the mid
90s.
Chris Jay Of VC Reporter
But those artists grew up on you. Was it strange to see something you
helped create turn so negative?
Chuck D:
No. No. Everybody gotta tell their story. Its like sports, man. You
cant have the running back keep on running after the flag is thrown
down. (Laughs.) You know what Im saying. Its like, Dude, wow,
thats a violation because youre violating the game for someone else
to come in and do the right thing. The bottom line is, music is about
entertainment but does it stop there? You made your song and you made
your video, now get in front of the people. That was the biggest
prevention, cause once they got in front of the people, could they
really be their true self or did they have to put on a mask? Thats
the bottom line. When you perform, you got to be yourself, you got to
cut through some of the rough edges. You got to be honest.
Chris Jay Of VC Reporter
So youre saying some of the lines of reality of who those artists
really were versus what they were saying became blurred?
Chuck D:
Yeah. Yeah. Pretty much. A lot of people were forced to keep on doing
what they were doing to keep their record contracts by the mid 90s.
(Pause.) I remember Biggie and Pac being two guys who were caught up
with real people who were really into things that had short life
expectancies. These guys were musicians. These guys were artists. You
know? The day that you see Justin Bieber go after Justin Timberlake
with an AK-47, then you know that the shit is crazy.
Chris Jay Of VC Reporter
How hard was that for you to see the deaths of people who looked up to
you and you obviously influenced, like Tupac?
Chuck D:
It was disturbing. We made a record called Dont Believe the Hype,
knowing that hype has a lot of appendages to it that can sweep you
from your reality. If you dont have a sense of your realities, hype
will take over and consume you. We live in those times now. What is
it? Is it the reality or the fantasy? I mean, what does Kim Kardashian
do? The other day I was in Vegas, and me and Flava [Public Enemys
Flavor Flav] were having our fiscal year meeting and they had this
gigantic billboard saying that Kim Kardashian is gonna be at this club
in Vegas and Im like, What the fuck is she gonna do? Stand there?
How far away are we from, We have Jimmy Hendrixs ashes sitting over
there in that urn! Come! Be there! (Laughs). Its like, what the
fuck?
Chris Jay Of VC Reporter
Youre very in touch with the underground and youre vocal about
supporting local artists. Id say more so than any other artist who
is, well, I dont wanna say it but
Chuck D:
I can say it. More than anybody at my level, no one plays local
artists and boosts them like I do. One of the biggest travesties done
to hip-hop, and actually for all artists and all genres, is artists
not being able to thrive in their local area with their local support
system boosting them over anybody from the outside. Local radio, you
might call it urban radio, whatever the fuck that is, has never
supported artists from its area.
Chris Jay Of VC Reporter
Ventura could be a model for that example.
Chuck D:
Thats the biggest problem with arts in the United States. United
States has the best highway system, the best systems of support and
commodities alongside vast miles of travel; but if an artist cant
live and make a living in his own area, its a fucking wreck. Because
even now, in the days of the Internet, if you have something jump off
in Tampa, Florida, but youre in California, how the fuck you gonna
get there? The price of getting there alone is too much.
Chris Jay Of VC Reporter
Youve been an activist for a host of causes over the years, but
recently youve been involved in not so much the Occupy Wall Street
and various cities movement but the Occupy Skid Row movement.
Chuck D:
I respect the Occupy movement because its paying attention to issues
that have now been thrust upon Americans, but where I come from these
issues have been kicking black Americas ass. Skid Row, which is
downtown L.A., which is within walking distance of the unbelievable
Staples Center, has the largest concentration of homeless people in
America. So many people come through Los Angeles and they do not even
have any idea. These people are invisible. The largest percentage of
those homeless people are black people, by racial statistics. Why is
this so invisible in America? In the shadows of an area that always
gets glorified.
So when the Occupy movements, Occupy Wall Street, Occupy L.A. came
along and people that have lost their jobs, lost their homes, having
mortgage issues, Occupy Skid Row is like saying, Look over your
shoulder and see whats already been here. At its worst, the largest
concentration of homeless people in the world is in Sao Paulo, Brazil.
The second is Downtown Los Angeles. Everybody can go check it out
before they go to a Lakers game. They can take a tour. Its five
fucking minutes away. So Public Enemy plans, in our 25th year, to make
a statement across the world by saying, Yes, we are Occupy Skid Row.
This is the next step that happens when people are really down and
out.
When America has a recession, black America has a depression. When
America hits depression, then you have a group of people based on
their visual characteristics who are in total desperation. We plan to
do a free concert Jan. 15 and have other peers in our rap community
come down to perform for the people. Feed the people, their minds,
body and souls, and hopefully attract attention to make this invisible
situation visible.
Chris Jay Of VC Reporter
How did the idea for a free concert in Skid Row come about?
Chuck D:
Well, my wife and I, Dr. Gaye Theresa Johnson shes a professor at
the University of Santa Barbara we had been involved with this book
that looked into that whole area of Skid Row, and Ive worked with the
organization Los Angeles Community Action Network. A lot of people
have worked on this problem and that area, but its still under wraps.
So we spent a day or two talking and working with people that are
homeless, and I said I got to make a statement. Hip-hop has to make a
statement. I said I have to drag hip-hop down here. Because when
people look at hip-hop, they look at hip-hop from the dirtiest of
window panes. I got good friends like Bono, and theyre always in the
middle of important things. Weve always done important things
worldwide but I felt this is a statement that marks our 25th year. I
told my guys, I said, You know what? We have a moral obligation down
there. Yeah, well play the concert, gonna be poets, gonna be
speakers. Its on short notice but thats on purpose. We dont want
the gigantic swell of all of Southern California knowing this free
concert is going down. The meaning has to be intact, and we will
continue to let the word build so whoever comes down that day is there
for the right reasons. To get this off the ground, to make a concise
statement, we cannot have Skid Row be obscured. Occupy Skid Row is
peaceful protest of power, and hip-hop trying to make the situation
better.
Chris Jay Of VC Reporter
Youve a had career where youve been leading the way for positive
changes in your genre for everything from songwriting and recording to
record labels to the Internet to ground-breaking collaborations with
other artists to social activism. Whats the secret?
Chuck D:
Its simple. You gotta know yourself. If you know yourself, you know
where you come from and youll know where youre going, which is
really the Public Enemy story. Know who you are. Respect your past.
Respect your history. Respect your fellow human beings and become as
one. The most important thing for any artist is to know who they are.
You gotta live your life; you cant let life live you.
Chuck D takes over Ventura this Saturday, Jan. 14, when he visits
Salzers Records for a free in-store signing at 4 p.m. and then
performs that night with Public Enemy at the Ventura Theater. For more
information on those events visit www.salzers.com and
www.venturamtheater.net.
For more information on Chuck D, visit his multiple sites
www.publicenemy.com, www.twitter.com/mrchuckd, www.hiphopgods.com,
www.rapstation.com and www.shemovement.com. For more information on
Occupy Skid Row Event taking place on Sunday, Jan. 15, visit
www.cangress.wordpress.com