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Power 106FM went on air in December 1992 initially
pursuing an all-talk format then later shifting to
a hybrid talk and music format, hence the popular
slogan - 'Come for the talk, stay for the music'.
Since 2001 the decision was taken to pursue an
all talk format with the acquisition of the programmes
such as 'Perkins On Line' and others joining its
morning show 'Independent Talk'. The station later
went on to add 'Dear Pastor', 'An Ounce of Prevention'
.
Power 106FM plans to be Jamaica's first 24/7 all-talk
radio station. With listeners to talk shows now at
70.2% of total radio listenership, research indicates
that Power 106FM programmes dominate the airwaves
from 5:30 in the morning until midnight. The station's
free stream on the web at www.go-jamaica.com received
689,675 hits in one month, providing an excellent
opportunity for our manufacturers and exporters to
reach the international market. Listeners on the web
during the 5:00am to 8:00pm time segment is also a
phenomenal 66% of daytime listenership.
Our objective is to give listeners and advertisers
complete freedom to express themselves, thereby contributing
to our social, cultural, economic and intellectual
development as a nation. |
