Pandora, one of the most powerful music streaming devices for mobile devices, announced on Tuesday that it will not meet revenue expectations. The root of the problem is a lack of advertising partners. Pandora has more inventory than advertisers. Pandora’s need for advertising might just present a lucrative moment for social media agencies, as special pricing options might be agreeable. The problem with Pandora advertising is the audio and lack of a visual aspect to them, so new ads will need to be made. Regardless, a reduced price on Pandora’s end might just make it viable.

May people might be afraid to approach Pandora because of doubts about its future. This is not a valid concern. The obvious reason is because of mobile’s growth. More and more people are buying smartphones and better smartphones, which means a larger pool of potential Pandora users.

As this column has stated previously, Pandora offers a unique experience to the other music streaming services. Spotify is great if the user knows what he wants to listen to. As for a discovery service, however, Pandora is the leader. This position will bring in more listeners. Pandora is also increasing their spending in marketing and will reach out to people that may not currently know about its services.

Maybe its current troubles are reasons to be timid about approaching the service. That seems to be, however, precisely why some special pricing can be agreed upon which makes the investment into audio ads and the reaching out to the new service profitable.

Pandora Advertises

Tags: advertising, Digital Marketing, Internet Marketing, Pandora, social media, spotify

This entry was posted on Friday, March 9th, 2012 at 2:39 pm and is filed under Internet Advertising, advertising, social media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.