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What Women Want
Women spend 8.5 years of their lives shopping and are the driving force behind 80% of all household purchase decisions...
moreiCitizen 2011
Watch our amazing speakers discuss the exciting opportunities the ecommerce e-volution is creating.
moreThe O.P.E.N. Imperative
With the rise of social media, the consumer voice is stronger than ever before. Never have consumers been able to create and share content at such a rapid pace, directly impacting their social network’s purchase decisions...
moreGender Agenda
When it comes to sexes, the way we shop in local malls and boutiques couldn’t be more different. And our contrasting...
moreDigital Millennials
R U Ready? Right now, an entire generation, larger than the Baby Boomers and with unprecedented ...
moreHelping Consumers See the World Differently
Information soon may get automatically filtered and delivered right in front of people’s eyes, making the need to...
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Reason to Care, Reason to Share: Facebook Readies the Charge
Like much of the social media world, we at Resource Interactive hunkered down on Wednesday listening (and tweeting, #riFMC) as Facebook unveiled the next generation of updates. The Facebook Marketing Conference didn’t disappoint, with a host of updates to the way brands interact with consumers on the platform...
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We think. A lot. About how digital technologies are changing the world—and consumers, in particular. We think CMOs and CIOs have a tough job navigating the changing digital landscape. We think our thought leadership helps them get their brand ahead of the curve. We think connected brand commerce experiences are the future.
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O.P.E.N.
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Everywhere Commerce
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The Future of Social Marketing
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Mobile: The Great Connector
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weThink Podcast
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iCitizen Symposium
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Connected Commerce Experiences
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weThink blog
O.P.E.N.
Today, consumers are calling the shots more than ever before, challenging brands’ authority with their own creativity and cultural clout—and are once again providing brands with a new world map.
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Everywhere Commerce
The ‘e’ in ecommerce no longer stands for electronic. It stands for everywhere. Ecommerce has evolved from a destination site to multiple content-rich, social-fueled experiences across a range of touchpoints—revolutionizing the way we shop and buy.
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The Future of Social Marketing
In February 2004, Facebook was created in Mark Zuckerberg's Harvard dorm room. Fast forward seven years later and Facebook—along with other social media websites—has become a marketing and commerce game-changer.
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Mobile: The Great Connector
Mobile technology has become the cornerstone of our daily lives. Consumers have the power to socialize, shop, game, read and perform thousands of other tasks in the palms of their hands, and our hunger for mobility continues to grow.
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weThink Podcast
Join our panel of multi-disciplinary experts for a bi-weekly discussion of what’s new and next in digital. From hardware and online offerings to emerging technologies and trends, our specialists discuss insights, potential and impact.
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iCitizen Symposium
The iCitizen Symposium is our flagship event for digital era thought leadership. Since 2006, our client symposium has hosted a dazzling roster of business visionaries, best-selling authors, academic leaders and technology pacesetters.
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Connected Commerce Experiences
We are on the brink of a commerce revolution. Emerging connective technologies combined with disruptive shopping formats and consumer behaviors that took root during the 2008-09 downturn have created a consumer in a state of continuous partial shopping—easily distracted by and half-expecting another shopportunity anywhere, anytime.
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weThink blog
We are always thinking. About how technology is altering consumer behavior. About how emerging trends are impacting the user experience. About how social media and mobile are rewriting the marketing playbook. And our thought leaders are sharing their thoughts and ideas with you. So get your finger on the pulse of the consumer-centric digital era.
MOREDigital Trends
The digital space is constantly changing—revolutionizing the way we get information, engage with brands and ...
moreGoogle+ Pages: What It Means for Brands
Earlier this month, Google launched Google+ Pages, giving brands a new...
more10 Demandments
Our first book written by CEO Kelly Mooney, The Ten Demandments represents a long-overdue shout from the mountaintops on behalf of the people who can make or break your company—the consumers.
moreRecession-Rewired
The economic recession shook the American consumer to their core. Not only did consumers start rethinking their spending habits and separating needs...
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Gamification
The world spends over 3 billion hours per week in the virtual reality of computer and video games. And with each passing day, more consumers are turning away...
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