Visit Bob's Family Business - The Ufer Group

Bob Ufer

spacer The name Bob Ufer is woven deep into the fabric of University of Michigan athletics. Enthusiastic, optimistic, loyal and hardworking are adjectives that quickly come to mind when describing the legendary Bob Ufer -- a stellar U of M athlete and much loved broadcaster who worked tirelessly to promote academic and athletic achievement during his life.

He became an institution because he was different than anybody else . . . an interesting thing about him is . . . he was genuine. The only broadcaster I ever knew that could make a three-yard spurt sound like a ninety-yard touchdown run.

- Bo Schembechler

The Michigan football tradition is all about this kind of enthusiasm and energy. Bob's broadcasts will never be duplicated!

- Lloyd Carr

Ufer's CDs are what Coach Carr played to fire us up before the Ohio State game!"

- Tom Brady
Two time Superbowl MVP

Bob Ufer, one of the University of Michigan's favorite sons, was the voice of U of M football for five decades. He thrilled us every Saturday afternoon in the Fall with his original play-by-play delivery of the great game played in the "Hole That Yost Dug", "Canham Carpeted", and "Schembechler Filled". He captivated us with his description of victory and defeat, and articulated the thrill and glory of the heritage of the Maize and Blue.


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