A New Approach to Browsing Social Content: Flipboard Pages

What is Flipboard Pages?

Flipboard Pages offers a simple new way for publishers to automatically render select content in a beautiful, engaging layout on the iPad. Flipboard has also announced a handful of publishers whose content has already been enabled via Flipboard Pages including ABC News, All Things Digital, Bon Appetit, Lonely Planet, SB Nation, SF Gate, Uncrate and The Washington Post Magazine. When an article from one of those publishers is shared on Twitter or Facebook, a Flipboard user can simply hit “Read Article” on an excerpt or double-tap while browsing a section to get a delightful magazine-style reading experience.

What does Flipboard Pages do for me?

Flipboard has attracted a valuable and high-growth audience of social influencers and enthusiastic readers with one of the most popular apps on the iPad. We believe this more beautiful, more readable layout will increase your viewership and cause more people to retweet, share and like your content. Ultimately, we’d like to help you monetize your content better with the addition of stylish, print magazine-like full-page ads.

How do Flipboard Pages work?

Flipboard Pages are built on a lightweight JavaScript engine that lays out articles in a paginated format optimized for iPad. Through semantic analysis, the taxonomy of an article is broken down into essential components including headline, images, byline, captions, and pullquotes. The content is then reflowed into an HTML5 template for short- and long-form articles and image galleries, in both portrait and landscape orientations. Given that Flipboard is a highly visual experience, Flipboard Pages incorporate high-res images and significant branding elements as well.

How do I adjust how my articles look on Flipboard?

Flipboard is happy to work with you to show the level of text and images that you are comfortable with. Contact us at publishers@flipboard.com.

This sounds great! How do I get Flipboard Pages for my own content?

Flipboard Pages is free. It will require a small amount of time to design and construct the templates.

You can request to be notified when we’re ready for a wider group of publishers to try this out. Get in touch at publishers@flipboard.com.