Forthea - We invented it!
One of the meanings of the Greek word "thea" is 'sight', so quite literally our name means 'for-sight'.
But thereโs another, deeper meaning.
Thea, was the name of the Greek goddess of light, who represented wisdom, intellect and purpose. For us, she personifies the mathematical and logical part of our approach.
The first part of our name, "Fort-", is short for the Roman goddess, Fortuna. Throughout history Fortuna was thought responsible for war victories, knight's fortunes, and the safe return of sailors. To us, she symbolizes the chancy, complex (and messy) aspects of the world: the ones not always in our direct control, yet irremovable from our everyday lives. We like her when she's on our side, but we need something to temper her when she's not.
That's where Thea comes in. Thea is necessary to abate the whims of fate, fill the world with freedom and empower one to chart a course in search of his or her goals.
Together the two parts of our name represent our ability, as a company, to harness mathematical and logical tools and insights in order to deliver tangible results for our clients. We approach marketing campaigns like scientists approach new phenomena. We poke, we prod, we conjecture and we dream about our client's audiences, their brands and possibilities. Moreover, we do it from outside the ivory tower. We roll up our sleeves and get dirty continually testing out new ways to possibly improve a campaign. This last bit is important, because it's where we turn theory into action.
Ready to find meaning in your marketing? Call us today at 713-568-2763.